Efficiently managed digital advertising budgets, optimized spending across platforms and achieved a 15% reduction in cost per acquisition. Monitoring and analyzing key performance metrics using tools such as Google Analytics, providing actionable insights and optimizing marketing strategies for maximum impact. Revamped record-keeping by digitizing employee files, introducing a streamlined system that boosted efficiency, reducing administrative time. Enhanced website and landing page, driving a 25% increase in leads and improving user engagement.

Played a key role in organizing a student festival with 10,000+ attendees.Spearheaded promotion and marketing of the festival’s mobile app andcommunity engagement among the student body.

Responsible for elevating the organizations social media presence, resulting in asignificant(10-15%) boost in online engagement.Led a team of 4 individuals in devising and executing various digital marketingcollateral/ strategies in a post-Covid environment

Created Social Media content for Twitter, Instagram using compelling visuals that regularly had engagement in the 1000s.

Was responsible for creating and uploading content to social media platforms. I created visuals and daily posts which were used for their Instagram page.

Branding and Marketing Assistant Intern