Jacob Cullison Email & Phone Number

• Implemented targeted Salesforce campaigns and meticulously tracked the entire lifecycle of each lead, from inception to closure.
• Designed and executed lead nurturing campaigns using Adobe Marketo, capitalizing on website engagement to foster potential business opportunities.
• Conducted comprehensive Salesforce training for both inside and outside sales representatives, enhancing their capabilities.
• Collaborated closely with the Sales Director to strategize and execute revenue growth plans, specifically within the material handling industry.
• Managed the company's lead distribution processes, ensuring a seamless flow of 10-15 prospective clients to the sales team each week.

Jonesboro, Arkansas, United States

• Managed and reported on monthly data related to website and social media analytics, proactively implementing changes to boost online engagement and reach.
• Conducted in-depth SEO analysis of the company website and streamlined its structure for improved performance and visibility in Google Analytics.
• Actively participated in the interview, hiring, and onboarding processes for new members of the marketing team.
• Orchestrated a large-scale convention in Florida to launch a new product for our largest brand.
• Developed and analyzed various email campaigns, fine-tuning our marketing strategies for maximum impact.

Jonesboro, Arkansas, United States

• Established the company's first marketing department and formed focus groups to address the organization's existing challenges in the absence of a prior marketing team.
• Employed Excel macros to enhance day-to-day operational efficiency for colleagues.
• Managed the company's e-commerce operations while transitioning to a new product inventory management system.
• Crafted digital marketing programs, including emails and flyers, utilizing Adobe Creative Suite to cater to a vast customer base of 7,500+ clients across the United States.

Jonesboro, Arkansas, United States

• Pioneered and established a successful local business immediately after completing college.
• Orchestrated advertising campaigns and community outreach events aimed at gamers and hobbyists, effectively expanding the business's reach.
• Crafted and executed numerous email marketing campaigns, fostering strong customer relationships.
• Managed orders, personnel, and forged partnerships with local businesses to expand the customer base.

Jonesboro, Arkansas, United States

• Worked with the Executive Director to establish and maintain social media accounts for the organization.
• Developed innovative strategies and executed multiple presentations for the usage of all social media accounts. These strategies both increased engagement and decreased bounce rate on their website.
• Established the ASTATE United Way college organization during my internship, which led to United Way getting Arkansas State University, their largest partner, to agree to get back on with their donations program after.

Bachelor Of Science - Bs, Marketing/Marketing Management, General

Activities and Societies: Tau Beta Sigma and Band

Bachelor Of Applied Science (Basc), Marketing/Marketing Management, General

Activities and Societies: Tau Beta Sigma (Vice President, 2014) Astate Marching Band Astate United Way (Creator, 2014-2015)

Education record