Jacob Grandahl Jørgensen Email & Phone Number

Denmark

Copenhagen, Capital Region, Denmark

Partnership Portfolio Managemento Conducted market analysis to identify opportunities.o Developed partnership strategy & presented to management o Negotiated contracts with partners and set up agreementso Reported performance and progress to senior management Affiliate Program Ownero Daily management, recruitment and content creationData Analysiso Analyzed performance metrics to evaluate partnershipso Conducted target group and consumer insights analysis to inform strategiesCommunicationo Conducted internal educational sessions on partnershipso Represented EPOS in podcasts and interviewsBuild Global activation structure o Led cross-departmental project (Sales, PR, Trade Marketing, Creative) to develop a plug & play activation structure, ensuring a premium look and feel globallyRelationship Building & Managemento Leveraged strong partner relationships to negotiate financial reductions during challenging macro-economic conditions.Business Developmento Led strategic partnerships with major entities such as Xbox, Overactive Media, Drop and BLAST, Cloud9, Heroic and more

Capital Region, Denmark

Leading our sponsorship efforts for Gaming • Sponsorship Portfolio – Partner identification & Management• Negotiations & Contracts • Activation Planning & Execution of Activations• Managing daily communication and alignment of partnerships, fostering strong relationships• Event Management of EPOS presence at Partnership events

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Denmark

Ballerup, Denmark

Product LaunchesCreation, coordination and execution of marketing plan and material for the launches of the following products:PC 373DGSP 300GSP 350GSX 1000 GSX 1200 PROEventsPlanning and coordination of Sennheiser Gaming booths at Gamescom 2015 & Gamescom 2016Concept, design, planning and execution of the event.Affiliate ProgramDevelopment and management of dedicated gaming affiliate program to boost direct sales of gaming models.Activation, Coordination, Execution

Copenhagen Business School

Undersøgelser viser at de Danske CEO's er begyndt miste tilliden til marketing og dennes virkning, den primære grund til dette er at mange danske virksomheder slet ikke måler på markedsføring, og at de virksomheder der gør ofte ikke er grundige nok eller måler helt forkert.Med udgangspunkt i denne problemstilling satte jeg mig i mit specialeforløb for at undersøge hvilke målinger der bør foretages for bedst at give overblik over brandets nuværende styrke og position på markedet, samt de fremtidige muligheder der måtte være for brandet.Løsningen på dette blev udviklingen af en guideline til at hjælpe de danske virksomheder til nemmere og mere effektivt at måle på deres marketinginvestering.Første udkast til modellen blev testet og udviklet gennem sparring med analyse institutterne Wilke, Data Intelligence, SAS Institute og Millward Brown.Modellens praktiske anvendelighed blev derefter testet på nogle af danmarks største virksomheder såsom: Danske Spil, SAS Airlines, Mcdonald's, Royal Unibrew og YouseeSpecialeforløbet har hjulpet mig med at udvikle en dyb forståelse for:EffektmålingBrand EquitStrategisk MarkedsføringsplanlægningPerformance Målinger og deres udvælgelseskriterierHvor ofte virksomheder bør måleSalgsmodelleringSpecialet udløste karakteren 12

Master Of Science (M.Sc.), Marketing And Economics

Bachelor Of Business Administration (Bba), Economics