Jacob Gregory Email & Phone Number

Melbourne, VIC, AU

Melbourne, Australia

• Key clients include Australian digital marketing agencies such as LiveSwitch, Omni Digital Marketing, Upstairs, and Smart Marketing Success.
• Creating editorial and promotional content that captures my clients’ brand voice and USPs.
• Partnering with product marketing, brand creation, and web development teams to build creative strategies and best position a client’s brand.
• Developing landing pages, email marketing, sales funnels, blog posts, and product descriptions.
• Working with my clients to optimise their websites for SEO.
• Editing other writers’ content to industry standards.

Melbourne, Australia

• Customising advertising campaigns for clients across trade and professional industries – researching, writing, and editing advertorial content and designing ad layouts/graphics.
• Creating compelling and persuasive text for advertisements, including print ads, digital ads, social media posts, website content, email campaigns, and more.
• Collaborating with the creative team to brainstorm and develop concepts for advertising campaigns. Generating ideas and refining them to align with the client's objectives and brand identity.
• Utilising targeted SEO strategies that resonate with the target audience and rank well in search engine results, driving organic traffic, and maximising the effectiveness of advertising campaigns.
• Maintaining an individual revenue target of over $100,000 per month. News Corp Australia is part of one of the world's largest global media and information services businesses - News Corp. As Australia's No.1.

• Maintaining customer expenditure on key Government accounts including the Department of Defence.
• Through cold-calling and the submission of tailored proposals, I secured managed print contracts with companies such as Kmart Australia; up to values of $60,000.
• Managed a portfolio of over 30 accounts totaling over $500,000 in sales.
• Contacted approx. 300 prospects and existing customers per week to discuss new products and services.
• Maintained a central database of key contacts, risk ratings, financial strategy, and business proposals.With a history spanning over 30 years, Upstream achieved success as Australia's largest independent managed print.

• Grew advertising month-by-month revenue on key publications such as Unique Cars and Deals on Wheels.
• Utilizing graphic design skills, I was able to customise ads for customers with our internal IT program DIY Ads – also constructed text for the body of ads.
• Through phone-based negotiating and up-selling, I secured premium full-page advertorial content for many clients that were selling items in excess of $1 million.
• Oversaw sales forecasting, goal setting, and performance reporting for all accounts.Bauer Trader Media (formerly Trader Classifieds) is one of Australia’s leading multimedia publishers with market-leading print, web &.

This position consisted of supporting junior staff and supervising day-to-day operations of the service department. It was my responsibility to manage the front-end of the store so that customers were served in timely manner.

Bachelor'S Degree, Communication, Journalism, And Related Programs

Graduated with High Distinction in Journalism Ethics and Distinctions in Australian Politics and Government and Editing in Print Media.

Diploma, Professional Writing & Editing