Jacob Anderson Email and Phone Number

• Providing actionable data insights across all digital channels while presenting recommendations and next steps based on trends and patterns• Overseeing marketing content calendar• Developing and analyzing transactional, marketing, and triggered email campaigns across five domains• Creating, proofing, and revising emails and templates in Listrak• Assist in managing all paid search and social ad spend, ROAS, campaign creating, and analysis• Collaborating with several vendors, partners, and across internal departments to build successful processes and relationships

• Updated SEO performance on Sporting KC web properties• Configured Google Analytics objects and events to track and maintain business objectives• Provided recommendations and insights to support decision making within the business intelligence & marketing department

• Monitored local SEO for all Rawlings Factory Store locations• Analyzed PPC & paid social data to ensure KPIs were met or exceeded• Supported digital team with Rawlings.com image alt tag edits• Improved site’s front-end SEO through site audit meta data optimizations• Increased quality backlinks by over 30% through white-hat outreach & reconciliation tactics• Helped manage email marketing initiatives including automation workflows and promotional messaging• Creatively designing special edition gloves to promote new custom builder options