Jacob Anderson

Jacob Anderson Email and Phone Number

Digital Marketing Manager at Rally House @ Rally House
lenexa, kansas, united states
Jacob Anderson's Location
Overland Park, Kansas, United States, United States
About Jacob Anderson

Digital Marketing Manager, with 4+ years of experience in creating and executing successful digital media campaigns, analyzing and reporting performance, and staying up to date on the latest trends in marketing. My goal is to use creative solutions backed by data and analytics to execute marketing campaigns on time and on budget.

Jacob Anderson's Current Company Details
Rally House

Rally House

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Digital Marketing Manager at Rally House
lenexa, kansas, united states
Website:
rallyhouse.com
Employees:
396
Jacob Anderson Work Experience Details
  • Rally House
    Digital Marketing Manager
    Rally House Aug 2024 - Present
    Lenexa, Kansas, United States
  • Rally House
    Senior Digital Marketing Specialist
    Rally House Feb 2023 - Aug 2024
    United States
    • Providing actionable data insights across all digital channels while presenting recommendations and next steps based on trends and patterns• Overseeing marketing content calendar• Developing and analyzing transactional, marketing, and triggered email campaigns across five domains• Creating, proofing, and revising emails and templates in Listrak• Assist in managing all paid search and social ad spend, ROAS, campaign creating, and analysis• Collaborating with several vendors, partners, and across internal departments to build successful processes and relationships
  • Rally House
    Digital Marketing Email Specialist
    Rally House Apr 2021 - Feb 2023
    Lenexa, Kansas, United States
  • Sporting Kansas City
    Marketing & Business Intelligence Intern
    Sporting Kansas City Jan 2021 - May 2021
    Kansas City, Missouri, United States
    • Updated SEO performance on Sporting KC web properties• Configured Google Analytics objects and events to track and maintain business objectives• Provided recommendations and insights to support decision making within the business intelligence & marketing department
  • Rawlings Sporting Goods
    Digital Marketing Intern
    Rawlings Sporting Goods Sep 2019 - Apr 2021
    Greater St. Louis Area
    • Monitored local SEO for all Rawlings Factory Store locations• Analyzed PPC & paid social data to ensure KPIs were met or exceeded• Supported digital team with Rawlings.com image alt tag edits• Improved site’s front-end SEO through site audit meta data optimizations• Increased quality backlinks by over 30% through white-hat outreach & reconciliation tactics• Helped manage email marketing initiatives including automation workflows and promotional messaging• Creatively designing special edition gloves to promote new custom builder options
  • St. Louis Cardinals
    Ticket Sales Agent
    St. Louis Cardinals Mar 2019 - Mar 2020
    St. Louis

Jacob Anderson Education Details

Frequently Asked Questions about Jacob Anderson

What company does Jacob Anderson work for?

Jacob Anderson works for Rally House

What is Jacob Anderson's role at the current company?

Jacob Anderson's current role is Digital Marketing Manager at Rally House.

What schools did Jacob Anderson attend?

Jacob Anderson attended Maryville University Of Saint Louis.

Who are Jacob Anderson's colleagues?

Jacob Anderson's colleagues are Luke Woellhof, Leah Tegethoff, Victor Rodriguez, Lauren Patasnik, Courtney Butler, Vaunsh Patel, Allie Parker.

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