Successfully launched a referral program that incentivized users with gaming credits and bonuses, resulting in a 15% increase in sign-up to deposit conversion. This initiative was developed and released in just three weeks, ensuring we were fully prepared for the busy NFL season.Expanded payment options across multiple countries by integrating PayPal, Venmo, Skrill, and bank transfers. By integrating Skrill we were able to introduce paid gaming options to all Canadian provinces, except Quebec.I greatly improved release and iteration speed by establishing a formal PRD approval process and software development lifecycle. This initiative not only enhanced project efficiency but also significantly boosted engineering and designer morale, resulting in a reduction in employee attrition.I boosted revenue by launching a "Popular Channels" and a "Play with Friends" section, each dynamically populated with a tailored algorithm. These initiatives allowed users on our platform to easily locate the paid games that would be most appealing to them, enhancing their peer-to-peer gaming experience.I established the first set of product team OKRs, aligning them with existing data and overarching company goals. This initiative enabled us to create a focused and outcome-based roadmap, ensuring that our efforts were strategically directed towards measurable results that support our overall objectives.I developed a variety of Snowflake and Metabase dashboards, enabling stakeholders across the company to swiftly identify and evaluate opportunities. This capability allowed us to study A/B tests effectively and track our OKRs, providing valuable insights that informed our decision-making and strategy.Implemented robust admin tools that automated the correction of user details and streamlined the generation of tax documents.

I helped grow the product to hundreds of posts across dozens of cities and secured limited funding in the consumer social space. Additionally, I contributed by putting together pitch decks, creating go-to-market (G2M) plans, and developing growth loops.

I researched competitors in the generative AI writing space, like Jasper.ai and Copy.ai, and engaged with their users to identify market gaps. I explored various use cases and created a cost estimation sheet to develop a profitable pricing structure. This led to the implementation of You.com's first payment flow using Stripe for our generative AI writing subscription, navigating international tax compliance and currency handling. As a result, we generated approximately $50,000 in annual recurring revenue (ARR) and doubled user sign-ups worldwide. From these learnings, I helped launch YouPro, a bundled approach to You.com's offerings based on an individual and team plan.I increased YouPro subscription conversion and retention by being the first in the industry to automatically personalize consumer chat. This required close collaboration with engineers, designers, and internal teams, along with extensive user feedback to ensure the personalization was accurate and non-intrusive. By enhancing the user experience in this way, we successfully drove significant growth in subscriptions.I led the chat quality team and we exceeded industry AI chat response quality by leveraging A/B testing, third-party raters, and user feedback. I created and managed an internal chat-labeling program to safely release new intents and ensure accuracy, leading to improved answer quality for users. This initiative enhanced the overall effectiveness of our AI chat capabilities.

I achieved over a 50% increase in subscriptions by optimizing pricing, checkout flows, subscription duration, and onboarding through A/B testing. A key focus was on simplifying the checkout process by reducing distractions and consistently highlighting the value of our offerings, which significantly boosted conversion rates.I drove a 15% increase in ARR by promoting annual subscriptions and enhancing feature discoverability. We achieved this by defaulting users to annual plans and clearly communicating the savings they would receive, making it easier for them to see the value in committing long-term.I reduced churn by promoting new and underutilized features to subscribers through in-product messaging and targeted email campaigns. This was especially important for our larger enterprise customers, as it ensured they fully leveraged our platform's capabilities, enhancing satisfaction and loyalty.

I significantly increased conversion rates from arrival to sign-up to deposit by optimizing the entire sign-up and payment funnel through A/B testing. This process focused on ease of use and providing users reassurance when submitting private data for identity verification, ultimately enhancing their confidence and driving higher conversions.I enabled an admin platform that swiftly alerts responsible gaming representatives to potential issues by implementing predictive models to reach out to problem gamers within days. This initiative positioned DraftKings as a leader in the industry for responsible gaming, demonstrating our commitment to player safety and proactive intervention.Improved responsiveness by weeks in product, payments, site reliability, and compliance by developing automated alert systems in SQL and implementing dashboards in Tableau for quick detection across critical areas.

I directly impacted financial decision-making up to the CFO level by gathering specifications and developing Microsoft CDS reports. This effort also helped create a one-pager for the CFO to quickly review the data, streamlining access to critical insights and enhancing overall financial oversight.I reduced the forecasting and budgeting process time from months to weeks while ensuring complete accuracy by enhancing the report structure. This process required collaboration across all levels of Microsoft, enabling quick and accurate reports where each level could test different numbers. This approach was pivotal to Microsoft's CDS forecasting and budgeting success.Decreased refresh time from hours to minutes by automating Microsoft OEM financial reports on a global scale.

At Unisea, a seafood production and wholesaler, I increased revenue by 5% in a $X00 million business by improving production efficiencies related to fish fillet weights and aiding in accurate estimates for filleting versus surimi based on demand projections. Even 1-2% increases in production line efficiencies led to million-plus dollar gains, significantly boosting profitability.I implemented cost-saving solutions by gathering, organizing, and analyzing extensive company-wide data. These cost savings included making more efficient staffing decisions and optimizing the number of production lines to run each day.