💡 Leading a high-performing team of marketing professionals, fostering collaboration and individual growth.🎯 Implementing data-driven approaches to optimize campaigns, adjusting strategies for maximum impact.📊 Analyzing key performance metrics, providing actionable insights to guide decision-making and improve results.📢 Overseeing content creation and social media initiatives to engage audiences and enhance brand reputation.🌐 Collaborating with sales and customer relation team to align marketing efforts, supporting lead generation and conversion goals.

• Running high-spend awareness and performance campaigns (Paid Social, Display, Affiliate, OOH)• Data-driven optimization of CVR along the customer journey• Collaboration in brand and website launch• Setup and implementation of new CMS• Definition and launch of customer portal• Development and implementation of new workflows• Setup and implemenation of SEO strategy• SEA• Google Analytics

• Managing and optimizing company website• Content production and management for various client websites• Project management and quality assurance

• Public and media relations work for events and products• writing press releases• handling accreditation procedures• on-site supervision of journalists

• Handling of request for proposals• Assisting in the organization of trade shows, workshops and sales calls• Conducting market analyses

• Sourcing and contacting new hotels• amending and checking tour costing• assisting with ad hoc quotations• producing end user documentation packs