Experienced in managing day-to-day operations of eCommerce websites with a focus on optimizing performance, user experience, and growth strategies. Proven track record of driving traffic, increasing sales, and building brand awareness. Expertise includes content management, SEO, and paid search campaigns.Key Responsibilities:Monitor and analyze website performance to identify areas for improvement, enhance user experience, and drive traffic and conversions.Coordinate the creation and maintenance of website content to ensure accuracy, functionality, and alignment with brand standards.Manage product content (descriptions, categories, attributes) to support site operations and growth, while optimizing for SEO and user navigation.Implement SEO strategies to improve organic search rankings and grow site traffic.Oversee paid search campaigns, including Google AdWords, to maximize ROI and achieve business goals.Collaborate with cross-functional teams to ensure web content is accurate, engaging, and technically sound.Stay current on industry trends, competitor insights, and user feedback to recommend ongoing improvements and enhancements.

Digital Strategy Development:Develop comprehensive digital marketing strategies aligned with business objectives.Stay abreast of industry trends and emerging technologies to ensure our digital initiatives remain cutting-edge.Social Media Management:Create, curate, and manage engaging content across various social media platforms.Implement social media advertising campaigns to increase brand visibility and reach target audiences.SEO and SEM:Optimize website content for search engines to improve organic search rankings.Develop and manage paid advertising campaigns on search engines to drive traffic and conversions.Email Marketing:Plan and execute email marketing campaigns, including content creation, segmentation, and A/B testing.Monitor and analyze email campaign performance, making data-driven recommendations for improvement.CRM Expertise:Utilize CRM systems to nurture leads and enhance customer relationships.Implement personalized communication strategies to increase customer retention and loyalty.E-Commerce Optimization:Optimize product listings, enhance user experience, and drive online sales.Implement digital strategies to increase conversion rates and average order value.

As the Marketing Strategist for Zolli Candy, my role centers around developing and executing comprehensive marketing strategies aimed at driving the brand's growth within major retailers. I focus on effectively communicating the unique benefits, regimen, and use of Zolli Candy, emphasizing the authenticity of our mission and story.Key Responsibilities:Strategic Planning: Develop and execute marketing strategies and plans, aligning them with the overarching goal of growing Zolli Candy's presence in major retailers. This includes a keen focus on communicating the brand's benefits, regimen, and the authenticity of our mission.Brand Marketing Execution: Play an integral role in executing Brand Marketing activities across various channels, including POP materials, social media, website content, package development, consumer and healthcare professional engagement activities, PR events, trade shows, and national promotions.Collaborative Content Creation: Collaborate with creative, interactive, and experiential resources to produce compelling brand communications that consistently reflect the brand and product position.Marketing Collateral Management: Assist in the management, review, approval, and tracking of marketing collateral and advertising calendar, ensuring consistency and alignment with the brand strategy.Vendor Management: Manage outside vendors on various marketing projects, merchandise initiatives, public relations activities, and advertising plans to ensure timely delivery, adherence to the plan, and budget compliance.Campaign Development: Collaborate to develop strong campaigns and promotions, attending customer and industry meetings to stay informed about trends and topics. Leverage insights to implement campaigns that reinforce Zolli Candy's leadership role as America's healthy treat.

During my time as the Digital Marketing Manager at Wild Bills Tobacco, I had the privilege of contributing to the brand's growth in various capacities. Here's a glimpse into my journey:Achievements and Responsibilities:E-commerce Initiative: I had the opportunity to lead the design and development of our E-commerce division. It was a collaborative effort that aimed to enhance the online shopping experience for our valued customers.Collaborative Marketing Plans: Working closely with the sales department and store managers, we crafted marketing plans that sought to uplift not just products but also the brand and culture across 170 stores. It was truly a team effort.Web Design Endeavors: Over the course of my tenure, I had the chance to design and redesign five websites. Ensuring their smooth operation and functionality was a continuous learning process that I approached with diligence.Client Feedback Resolution: Communication has always been key. Actively engaging with both stores and customers, and addressing concerns based on their valuable feedback, allowed us to foster stronger relationships.Strategic Marketing Collaboration: I had the privilege of collaborating with a talented team to develop marketing strategies. Together, we aimed to create content and digital assets that would resonate with our audience during client campaigns.HubSpot Implementation and Management: Successfully implemented and managed HubSpot, leveraging its capabilities to streamline marketing processes, enhance customer engagement, and optimize overall digital strategy.These experiences have been humbling, and I'm grateful for the collective efforts that contributed to the success of these endeavors at Wild Bills Tobacco. The implementation and management of HubSpot were additional layers to our digital strategy, reinforcing our commitment to staying at the forefront of effective and efficient marketing practices.

As a Lead Digital Designer and Strategist at WebHorse Marketing, a prominent digital marketing agency, I played a pivotal role in orchestrating transformative initiatives for over 50 clients, ensuring their digital presence was not only visually compelling but strategically aligned with their business objectives.Key Contributions and Responsibilities:Website Revolution: Spearheaded the design and redesign of 50+ client websites, infusing creativity and user-centric design principles to enhance the online experience and align with each client's unique brand identity.Operational Excellence: Oversaw the seamless operation of client websites, meticulously managing configurations and promptly addressing and resolving issues based on valuable client feedback, ensuring optimal functionality and user satisfaction.Client-Centric Communication: Actively engaged with clients, proactively addressing feedback, and implementing fixes to ensure a positive and collaborative client-agency relationship.Strategic Marketing Collaborations: Worked closely with the team to develop robust marketing strategies, collaborating on the creation of compelling content and digital assets tailored to each client's specific campaigns, ensuring maximum impact.My role at WebHorse Marketing reflects not only my proficiency in design and strategy but also my commitment to delivering exceptional results in the dynamic landscape of digital marketing. My skills in B2B marketing strategy, analytical thinking, and creative design were key drivers in the success of client campaigns.

Works with Music Artists and Restaurants with branding and digital mediaProject lead on multiple goals for clients and businesses Design flyers, logos, banners, and websites for clients

As an Achiever in the role of Web Designer and Digital Asset Manager at New Bright Toys, I spearheaded transformative initiatives that elevated the brand's digital presence and market impact.Key Achievements and Impact:Strategic Redesign: Pioneered the complete redesign of the New Bright Toys website, achieving a visually stunning and highly user-friendly platform that captivated audiences and drove engagement.Operational Excellence: Maintained impeccable website functionality, ensuring seamless operation and overseeing intricate configurations to guarantee an optimal user experience.Digital Campaign Leadership: Led the conception and execution of powerful digital marketing campaigns, effectively positioning New Bright Toys as an industry leader and substantially enhancing brand awareness.Visual Excellence: Orchestrated and managed top-tier product photography, setting a new standard for visual representation that translated into compelling online and promotional materials.Social Media Mastery: Managed and monitored multiple social media platforms, including Facebook, Instagram, Twitter, and YouTube, orchestrating impactful campaigns that amplified brand visibility and fostered meaningful audience interactions.Customer-Centric Approach: Proactively addressed customer feedback, transforming challenges into opportunities and preserving a positive brand image, while actively engaging and resolving issues.Strategic Stakeholder Communication: Cultivated and maintained robust communication channels with key stakeholders at major retailers such as Target, Walmart, and Amazon, optimizing product distribution strategies for maximum market penetration.

Designed Print products for clients i.e Brochures, Business Cards, Menus, Logos, Flyers, etcMaintained and created print materials for all 90 Zoup! Restaurants around the US and CanadaManaged a Digital press to print Client's media

At Rainbow Loom, the creative force behind Rainbow Loom, I held a dynamic role as a Web Designer, actively contributing to the brand's digital evolution and market presence.Key Achievements and Responsibilities:Website Wizardry: Played a pivotal role in the creation, and maintenance of E-commerce (Shopify) for websites, ensuring a seamless and visually appealing online experience for users.Social Media Innovation: As the project lead, I spearheaded the development of a groundbreaking social media site, originally known as The Loom Network and later rebranded as the Loom Community. This initiative significantly expanded the brand's social footprint and fostered a vibrant community.Multimedia Maestro: Personally crafted, filmed, and edited engaging content for the brand's YouTube channel, contributing to a dynamic and interactive online presence that resonated with the target audience.Strategic Marketing Materials: Developed eye-catching product promotion emails, flyers, social media banners, and webpage ads, leveraging my graphic design prowess to contribute to successful marketing campaigns.My tenure at Choon's Design reflects my ability to seamlessly blend creativity with technical proficiency. From web design mastery to innovative social media leadership and engaging multimedia creation, I played a key role in amplifying Rainbow Loom's digital impact and market visibility.

Teaching Video Production and Web Devolopment

During my tenure as a Web Designer at Chase Dental Supply, I played a vital role in enhancing the digital presence of the company in the Greater Detroit Area.Key Responsibilities:E-commerce Expertise: Edited and maintained the front and backend of the E-commerce platform, ensuring a seamless online experience for customers navigating the website.Promotional Material Creation: Designed and created product promotion emails and faxes for both web and print, contributing to effective marketing strategies to showcase Chase Dental Supply's offerings.Customer Engagement: Answered phone calls and facilitated customer orders when necessary, providing a personalized and responsive touch to customer interactions.In this role, my focus on optimizing the online platform, creating compelling promotional materials, and engaging directly with customers contributed to the overall success of Chase Dental Supply during my tenure. Created product promotion emails and Faxes for web and print Answer phone calls and acquired customer orders if needed