• Strategic planning: Responsible for implementing the important direction of shareholders and the board of directors. In charge of the formulation of the strategic localization policy and marketing strategy of the board’s direction, ensuring the implementation is smooth and penetrate enough to each department, and continuously improving and optimizing with market changes,• Brand Marketing: Coordinate the brand marketing management of online travel companies, cooperate with the brand side, determine the VI corporation body, formulate communication strategies, and enhance brand awareness and market share through various promotion methods such as business development and online marketing.• Customer Service: Responsible for customer service management by switching a quality supplier among five different suppliers and supervise the whole migration and implementation Coordinate the relationship between dozens of overseas core suppliers and partners to ensure efficient and high-quality third-party services. • Technology development: Responsible for the planning and system setup to a self-own online sales platform with the whole project management. Built a Shenzhen technical team from scratch to a 40 people team, with the creation of product solutions with market demand, provide support for follow-up product promotion and operation, and grasp the development direction of products as a whole.

GM of RM and NPRevenue Management• Leading generation of billions revenue annually with aiming over 20% increment under capacity increase• Driving revenue management key direction for maximization of revenue under keen and competitive market environment • Identifying new business opportunities to improve yield management and leverage inventory • Supporting director directly with reliable and sensible market analysis and insight• Leading revenue development aligning with company objectivesNetwork Planning• Administration and optimization the backbone of networking system• Validating design of long-term ramifications of all short-term decisions• Developing profitable network structure and enhance implementation of ultimate objective to establish profitable airline network under the lowest cost• Performing regular assessment of internal drawbacks of the network structure with modification• Designing business plans and budgetary programs for every fiscal year

• PSS migration: Undertake the airline PSS (Passenger Service System) replacement project. Leading the business and operation aspects of the PSS system migration, such as product pricing, customer data, etc. Introducing an internationally renowned PSS system to achieve low-cost commercial model. • New company establishment: Collaboration with an International management team to establish the first and only low-cost airline in Hong Kong, build the organizational structure of the new company from scratch. Also, assisted president to formulate the company's development strategy, in charge of the business department management, preside over the formulation of work goals, phased the business development plans and brand strategy.• Revenue Management: Restructure the revenue reporting system by building a Multi-dimensional data analysis to increase additional revenue income.

• Directing vital and key departments within Commercial covering sales and marketing, network planning, revenue management and alliances• Leading the team consistently meet aggressive revenue targets under challenging business environment• Balancing and conceptualizing high level structured objectives toward operational levels • Initiating new business solutions in a highly competitive and dynamic global growth environment

• As GM of RM and Sales ,Planning and liaison with frontline sales for long term and short term tactical pricing strategy by observance of market intelligence and expedite effective action plan • Monitoring passenger booking pattern over the booking cycle of the flight and manage overbooking to maximize revenue• Setting up network-wide group allocation strategies to balance market needs and company objectives• Data analyzing and forecast projection for monthly pre-arrangement with reporting to senior management

• As the DGM of HK sales office, Increment of sales revenue by 50% with connecting more leading travels agents in HK market by establishing and reforming image for HKA in local market• Liaison with commercial department, Revenue Management, eCom and Marketing team for solid internal connection to expedite strategies revitalizing the market• Building up effective and positive team moral for healthy working environment during tough development stage

• As the GM of RM, Maximization of billions annual revenue generation by designing and development of RM strategies• Restructuring organization and resulting in high efficiency with accountable and effective team • Directly support commercial director with liable and sensible market insight by presenting key findings with support of revenue analysis• Identifying new revenue opportunities and leveraging inventory and analytical tools to enhance department actions

• As the GM of Haerbin sales office, Leading the team with 45% revenue increment throughout financial year • Generating millions revenue annually with strategic and structure business plan• Building relationship with potential travel agencies , local airports and relevant departments of governments in Heilongjiang province and paving for the path of cooperation