-Owner of merchandise email production for Japanese and European markets-Works with cross-functional partners to execute B2C email campaigns and special initiatives-Organizes and tracks changes to campaigns based on business need and user interaction-Oversees and implements email and site promotions for Gap International markets-Expert user of Exact Target for email campaigns-Responsibly communicates and coordinates campaigns between five cross-functional teams-Create tracking documents to maintain departmental understanding of project progress-Designing and training Japan market’s move from MRM to Exact Target swiftly and clearly-Contributes to a supportive and positive interpersonal atmosphere within the workspace

-Manage 5 Things to Do product from inception to implementation (www.5things2.do)-Content marketer for Editorial team’s unique works; contributed to 10% rise in user retention-Manage multi-channel B2C campaigns for editorial content and product launches-Maintain vendor relationships for Editorial Content teams: QA, advertising, UGC, SEO, etc.-Design and manage editorial calendar for multi-channel content publication-Manage writing staff of six; onsite and remote-Liaison for cross-functional teams representing Editorial Content team-Document and revise department methodology for contract renewal, vendor payout, and performance tracking (person and product)-Contribute to 37% increase in click-thru-rate by innovating social media techniques-Managed B2C email campaigns for daily and special initiatives using Responsys-Maintain visibility of projects’ progress for company-wide stakeholders-Manage team of 30 content generators and QA specialists; local and remote

-Managed team of 30-40 content creators responsible for event data input-Established innovative use for content editors; improved metrics for product-Provided support to Content/Catalog group for product enhancement

-Sourced & trained a team of 50+ eBayNow shopping valets-Managed new-hire on-boarding (increased speed of funnel by 50%)-Worked with PR to promote product and provide unique ad messaging-Provided day-to-day training & management of Bay Area contingency -Designed and documented processes for customer service, & sales ops-Planned/executed events for team building and culture development