Jacob Lebowitz Email and Phone Number

•Provide day-to-day management of the On-Campus program including concepting/managing the content calendar and distribution•Support Big Ten Network in the creative development, production, and preparation of On-Campus content for multi-platform Big Ten Network channels (social, streaming, broadcast)•Provide pre/post video production direction and feedback optimized for sharing/social consumption•Organize and evaluate content for assigned distribution points (Digital, Remote, Studio); establish the direction and tone of content•Position content and copy into video segments across social platforms (Facebook, Instagram, Twitter, TikTok, YouTube)•Ensure all On-Campus content is on brand, consistent in style, quality, and voice

- Manage the USL League One’s day-to-day social content - Create opportunities to leverage sponsors and drive revenue using social media channels- Increase the overall visibility and reach of players/clubs- Identify opportunities and trending topics where USL can join the social conversation - Ideate, produce, and post content for the USL League One’s social platforms - Provide live game coverage on weeknights and weekends- Engage and build relationships with fans, players, and teams on social media - Collaborate with the other Social Media Coordinator and Manager of Social Media & Content on content opportunities- Organically help grew the USL League One social channels' following and engagement rates by 15% in first five months

• Internship program from March through May, Paid Part-Time NBA Writer since June• Report on breaking news, player performances, and other NBA topics of interest• Create content for and collect data on "Handicapping the NBA" betting articles• Watch sporting events and write game summaries

• Create and coordinate marketing plans for Forward Madison's community and sponsorship initiatives• Assist with the creation of stories, articles, graphics and photos• Help marketing team produce video content and posts for social media• Lead social media campaigns in order to bolster followers and engagement on social media platforms

• Creative Writer and Marketing Summer Intern (Remote)• Worked closely with the Talent Acquisition team to help enhance the marketing for acquiring new workers for Jacobs• Created job descriptions by researching how the job descriptions have been received and what content made the biggest impressions • Assisted with creation and marketing of monthly newsletters and weekly LinkedIn posts

• Analyzed tweets from thousands of gun companies tweeted before and after mass shootings and categorized them into specific marketing techniques or responses to the shootings• Wrote a summary analysis sharing my findings from the research and provided unique insights as to what good strategies gun companies could utilize to best respond to mass shootings

• Write articles for the school newspaper about the football team and women’s basketball team• Conduct extensive research on the university’s sports players/coaches and opposing teams• Interview the players and coaches to gain better insight for articles

• Marketing Content Creator - Paid Internship• Researching relevant real estate/community topics and creating real estate blog posts for a new website being launched by the company• Joined the marketing/creative team and thought of creative and innovative solutions to problems that were pushing back the launch date for the website

• Unpaid Non-profit Business Internship• Sorting/tracking incoming donations, help run collection drives, manage and analyze information in the donor database, and calling schools and leagues to ask about potential collection drives