• Strategically develop digital marketing strategies and content campaigns and measure their effectiveness in building engagement and lead generation.• Helped in creation of new business development materials and implementation. • Direct involvement in the formation of content ideas and development of copy and design, both digital and print, including the company website.• Manage a small team of staff and contractors, including creative writers, designers and developers.• Responsible for all aspects of the CRM platform (SharpSpring & Salesforce/Pardot) from executing email drip-campaigns and opportunities for client engagement.• Developed a scorecard utilizing data from CRM platform to help efficiently manage sales department.• Help maintain the integrity of the website.• Strategically planning of all marketing materials• Part of the leadership team, helping to develop strategic initiatives to drive companies revenues.

Industry Segment and Category DevelopmentPlanning and creation of workflows to support Marketing Communication and Promotional campaigns conducted on behalf of SMA suppliers, executed within HubSpot (supported by other tools including Survey Monkey, CVent, and Constant Contact).Routine & recurring analysis of SMA internal reporting, industry and popular information sources for awareness of emerging trends, regulatory changes, consumer preferences and competitive activitiesFindings assembled and published to SMA Sr. Leaders, Staff, Member-Owners and Suppliers.Active monitoring and analysis of published industry content (print, social, collateral, etc.) to identify and assess potential new and / or substituteQualified Supplier PromotionAd / Article copy writing in support of Integrated Marketing projects, newsletter pieces and ad hoc communicationExecution, collection, analysis and reporting of ad hoc surveys (germane to this area, as well as others)Support of SMA Navigator Recognition program throughout the year with monitoring and periodic reportingMarketing to End-User Strategic CustomersIdentification of target opportunities and appropriate contacts for end-user promotional effortsDevelopment of message content and delivery campaigns; Writing, distribution, response monitoring and reportingBrand Propagation and DeploymentMarketing communication: ad copy writing, basic graphic development (concepts and ideas), assist the Director in designing communication campaigns and contests followed by day-to-day administration of same.Social Media campaign administration and content developmentProduction support of the monthly group newsletter, SMART NewsInstructional / Tutorial video creation, both in-house with iPhone, and with outsourced professional supportSupport of the registration, assignment and logistical aspects of SMA conferences and events.

Regional field marketing manager for retail tire franchise, Tire Pros, representing clients in TN, MS, AL and LA.• Responsible for annual advertising budget management in excess of $1.5 Million.• Goal is to help drive car count into our locations• Responsible for tracking, allocating and exhausting manufacturer cooperative funds on behalf of client• Use Scarborough data to conduct market research to determine the best way to go to market to drive sales for my dealers.• Manage and coordinate all marketing and public relation activities for clients, such as: digital, social, television, SEO, print, and radio.

1) Support the Marketing Managers by providing media plan options based on various investment levels and provide final media schedules for the selected plan 2) Manage the initial strategy and planning of local media planning based on various investment levels Primary Responsibilities : Create media plans for Marketing Managers to present & review with Tire Pros dealersFirst-tier negotiating with all media outlets including TV, radio, online and printShow the value in each media plan to support investment options via reach, frequency and gross impressions.Proficient in both local and national media marketsResearch new media vehicles to improve advertiser resultsCreation of insertion orders for each media buy to contain all pertinent information to assist creative teamProvides all available media offers from vendors to Marketing Managers and/or dealers directlySuccess Factors/Key Metrics : Maintain Tire Pros dealer retention by providing successful media plansAssist in increasing percentage of dealers on an advertising programOrganization of several media campaigns within assigned regionAssist in increasing dealer advertising expense participationTimeliness of initiating media plan after new dealer sign-upSupporting the local Marketing Manager