Jacob Longnecker Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

-- Strategic lead working with Sales, Marketing, and Media Planning to develop integrated media programs to meet partner KPIs utilizing Condé Nast’s suite of ad products-- Lead campaigns internally from Request to Wrap Report, ensuring campaigns perform to partner expectations with strong communication and partnership-- Manage budget sheets to ensure profitability across media programs

Boulder, Colorado, Us

Boulder, Colorado, Us

-- Managed Outside Interactive Network’s digital sales revenue, working cross-functionally with Executive, Sales, Ad Marketing, Editorial, Audience, Accounting, and Creative teams-- Driving significant growth in overall digital revenue (+100%) through Social (+600%), Newsletter (+225%), and Video (+98%) revenue-- Successfully led Outside’s digital sales strategy through COVID-19 and subsequent high demand periods; pioneered and executed a Programmatic media strategy and custom pricing models, which led to the company’s highest revenue levels to date-- Successfully developed and managed strategic sales solutions, operational processes, marketplace pricing, P&L, and digital planning decisions through acquisitions and merging of digital properties-- Owned paid digital and social campaigns, reporting, data management and analysis, data hygiene, delivery strategy, and digital business story internally and externally. Processes which led to a 25% lift in campaign performance while maintaining efficient operations-- Managed three Media Planners and provided mentorship to team members across Customer Success and Marketing teams

Boulder, Colorado, Us

-- Head of digital sales strategy and media buying department, reporting directly to the CRO, CFO, and CDO. Successfully grew digital revenue (+45%) and sell-through rate (+15%) -- Built monthly revenue projection model to better understanding digital cash flow and revenue, which helped inform and execute more strategic financial decisions. Increased efficiencies to ensure 99.8% of all contracted dollars were actualized-- Owned the research, strategic planning, and implementation of new business solutions and partnerships. These initiatives drove breakthrough growth in every digital revenue segment

Boulder, Colorado, Us

-- Partnered with Sales, Marketing and Editorial to develop well over 600 custom media plans and revisions that aligned with client and business objectives. -- Developed and launched Outside’s paid social media program, which increased social media revenue by over 82% YoY (411% since implementing new process in late 2016). -- Managed over 250 Paid Social campaigns for Outside Magazine including Social Acquisition, Editorial, Lead Generation, Marketing, Circulation, Branded Posts, and Native campaigns, yielding a 92% profit margin

Dallas, Texas, Us

-- Led strategy on twenty paid social accounts across industries ranging from Chick-Fil-A to Salvation Army to Zephyr Gin. Promoted to this specialty division within four months of employment, while managing over $3.5MM in media spend -- Media Planner for National Vision and First Choice Emergency Room on Digital, TV, and Radio campaigns-- Prepared and created flowcharts, ATBs, recommendation decks, billing processes and campaign management processes-- Managed entire process of campaign implementation from setting objectives, creating highly targeted plans, trafficking assets, developing reporting, and presenting optimizations to client and team throughout the campaign

Austin, Tx, Us

-- Worked directly with the Digital Strategist on daily tasks-- Generated strategies and media plans to increase online orders of Domino’s Pizza in Spanish speaking markets -- Created RFP’s, assisted in implementation of media plans and assisted in Prisma billing process-- Asked a lot of questions

Austin, Texas, Us

-- Created effective e-marketing campaign-- Developed systems to measure effectiveness of marketing initiatives-- Used free tools and data analysis to improve web usability, SEO, and SEM

Chanhassen, Mn, Us

-- Promoted to Supervisor within five months of employment-- Increased average daily revenues by 25% during shifts at Houston location

Bachelor Of Science (B.S.), Advertising, Media

Core Classes