Jacob Mccarthy Email & Phone Number

Saint Paul, Mn, Us

Chicago, Illinois, United States

As an Analyst at NielsenIQ, I serve as a strategic partner for clients, transforming complex data into actionable insights that guide decisions in the consumer packaged goods (CPG) and retail sectors. Leveraging NielsenIQ’s expansive data resources, advanced technology, and research capabilities, I help clients stay competitive and agile in a dynamic marketplace by delivering insights on market trends, consumer behaviors, and brand performance.Key Responsibilities:● Data Analysis and Interpretation: I analyze large datasets to uncover key insights and translate findings into clear, actionable recommendations. By utilizing NielsenIQ’s sophisticated analytics tools, I enable clients to understand market shifts, consumer trends, and product performance, providing them with real-time, data-driven insights.● Client Consultation: As a consultant, I work closely with clients to understand their unique challenges, goals, and key performance indicators (KPIs). I provide tailored, data-driven advice to optimize their strategies, improve sales performance, and align their product offerings with current consumer demand. Building lasting client relationships is central to my approach.● Trend Tracking and Reporting: I continuously monitor industry trends, from consumer preferences and emerging product categories to competitive activity. I present these insights compellingly, often creating reports, presentations, and dashboards that help clients make informed strategic decisions.● Cross-functional Collaboration: My role involves partnering with internal teams—including Data Science, Product Development, and Client Services—to ensure client needs are met and that our solutions align with NielsenIQ’s capabilities and goals.

Eden Prairie, Minnesota, United States

● Recruited to support the VP of Customer Solutions in analyzing user experience (UX) and marketing strategy for the digital marketplace. Partnered with the executive team to identify vulnerabilities and implement process improvements.● Worked with a team of 12 interns to evaluate operational inefficiencies and develop innovative solutions; recognized as subject matter expert (SME) on software programming, facilitating effective group discussion and troubleshooting.

● Joined remote operations analysis team for call center managing incoming client calls for Minnesota’s second largest health insurance provider. Conducted data entry and partnered with senior leadership to execute strategic projects.● Responsible for tracking and analyzing staff productivity, leveraging technical expertise to update and manage data in daily Excel-based CMS reports.

• 5 Time National Champion • Represented the United States in 3 Junior World Championships • Member of United States Snowboard Racing Team •Competed in over 20 international competitions

Education record

Bachelor'S In Progress, Business Analytics & Information Management