• Led the expansion of Bucked Up products across Texas and Arkansas, securing new chain accounts and optimizing distributor networks to maximize market penetration. • Strengthened relationships with key retailers and Direct Store Delivery (DSD) partners, driving substantial sales growth and enhancing product visibility in major retail outlets. • Leveraged VIP, KARMA, and Spins/IRI data to monitor sales performance, analyze market trends, and craft strategic proposals, directly contributing to the business’s growth trajectory. • Utilized Microsoft 365 and Salesforce for efficient management of sales operations, including forecasting, budgeting, and reporting, consistently achieving or surpassing revenue and profitability targets. • Managed and executed trade shows and promotional events, effectively showcasing products and amplifying brand awareness. • Collaborated closely with National Accounts and Distributor Chain Account teams to expand regional market share, ensuring strategic alignment with corporate goals.

• Amplified brand presence within partnered accounts through strategic merchandising and product placement techniques. • Provided data-driven insights to accounts, enabling them to identify and capitalize on sales growth opportunities. • Conducted educational sessions for store representatives and management, driving increased product revenue within assigned accounts. • Ensured accurate and timely execution of all shelf resets, maintaining compliance with established timelines.

• Strategically identified and targeted existing accounts in collaboration with distribution partners to optimize sales, shelf space, and product range. • Spearheaded the launch of new product lines through in-person marketing initiatives, closely coordinating with accounts. • Delivered comprehensive product knowledge and sales methodology training to distributor teams, enhancing overall sales effectiveness.

• Managed sell-out budgets and tailored account-specific plans utilizing Microsoft Dynamics and Salesforce. • Led a third-party sales team, overseeing their performance and ensuring alignment with Sony’s sales objectives. • Monitored the performance of third-party retail sales associates, providing feedback and implementing strategies to improve sales outcomes. • Conducted comprehensive training sessions for retail partners, focusing on product features, selling techniques, and impactful merchandising. • Planned and executed trade shows and exclusive events, working closely with international buyers and media to demonstrate Sony products and technologies, significantly enhancing brand visibility and global reach. • Elevated retail sales through innovative presentations, visual displays, and in-store promotions, contributing to Sony’s regional success.

• Oversaw sales performance of assigned stores, maintaining Sony’s in-store presence through effective escalations and training. • Assisted Best Buy sales associates in effectively promoting and selling Sony products, significantly impacting peak selling hours.