Jacob Morrow Email and Phone Number

Own all FP&A responsibilities for the entire North America e-Commerce P&L ($900M+ revenue, 5 brands, 7 websites)Budget and forecast sales and margin at the product class level to measure and compare profitability and contributionCreate forecast models for the e-Commerce business, including sales, margin, and KPIs down to the day levelProvide reporting and analysis of e-Commerce sales and KPIs daily, weekly, and monthlyManage and develop one direct report, a financial analyst, who supports our e-Commerce business partnersPlan headcount, salary, and total burdened labor cost for various teams across the company (10+ departments, 100+ employees)Prepare and present budget and forecast summaries to executive leadership teamKey finance partner for the strategic initiative to grow the UGG Apparel business; working with the VP on detailed forecasts and long-range planningBuild robust dynamic reporting for monitoring global marketing spend by brand, region, and category; identifying opportunities for further investment

• Came in with new ownership to overhaul financial reporting, policies, and procedures• Managed all accounting operations including Billing, A/R, A/P, GL and Cash Management• Prepared and published monthly financial statements in a timely manner• Performed margin and variance analysis to identify areas of improvement • Implemented new accounting system to improve accounting flow and reporting• Created ad-hoc reporting and custom queries based on management's needs• Maintained the accounting system and database; using SQL Server• Supervised A/R and A/P assistants to ensure quality of work• Managed HR functions including Payroll and Benefit enrollment

• Performed financial analysis of business performance and address areas where senior management should become more focused• Provided predictive financial information to allow for proper business decisions and meaningful variance analysis for actual results versus forecast and budget targets• Acted as business partner to C-Suite functions for all finance needs, including 1) annual budget process and presentations to ownership, and 2) spending forecasts throughout the year• Provided forecasting measures to support the company’s 5 year strategic plan and worked with an outside firm on the valuation for their Stock Appreciation Rights program• Streamlined the data transfer process from the accounting system to the reporting system• Managed the month-end close process; from accounting entries to financial reporting• Prepared monthly journal entries and reconcile and analyze balance sheet accounts for the U.S entity• Analyzed vendor payments and expenses to identify necessary accruals

• Prepared monthly journal entries, reconcile and analyzed balance sheet accounts, and maintain support and adequate follow up for wholesale and retail subsidiaries in Canada and Japan• Revalued and translated foreign currency functional subsidiaries• Consolidated financial data for foreign subsidiaries• Attended budget meetings and work with business managers to investigate budget variances• Created and maintained ad-hoc financial reports within Oracle to improve efficiency of financial reporting • Performed detailed analysis of inventory by season and product category• Assisted with SEC reporting by preparing and analyzing schedules for financial tables and footnote disclosures for the 10-Q/10-K. Including 1) Financial tables for reportable business segments and 2) Footnote disclosures for off balance sheet purchases commitments including lease commitments and sheepskin purchase obligations • Reconciled intercompany accounts receivable and accounts payable • Performed intercompany profit elimination calculation and journal entries• Trained and supervised three different junior accountants over the past year• Frequently exceeded expectations on 2011 and 2012 performance evaluations