Writer, Web Designer, and Content Strategist

I help businesses and non-profits build websites, find their voices, and develop meaningful connections with their audiences.

Managed or co-managed numerous communication and marketing programs of respected Chicago based non-profit. Oversaw efforts related to brand identity, event marketing, fundraising strategy, community engagement, and web/print development. Select projects:• Launched new website. Authored digital content, developed messaging flow, and mapped intuitive click-paths resulting in improved CTR’s, increased conversions, and lower bounce rates.• Contributed to the planning… Show more Managed or co-managed numerous communication and marketing programs of respected Chicago based non-profit. Oversaw efforts related to brand identity, event marketing, fundraising strategy, community engagement, and web/print development. Select projects:• Launched new website. Authored digital content, developed messaging flow, and mapped intuitive click-paths resulting in improved CTR’s, increased conversions, and lower bounce rates.• Contributed to the planning, organization, branding, and promotion of fundraising events. Set financial goals, built budgets, developed concepts/programs, liaised with vendors, supervised operations.• Helped create new Community Events platform enabling third parties to fundraise on Foundation’s behalf. Program introduced Rolfe to new markets, and increased annual revenue by an average of 5 - 10%.• Produced and scripted videos for web, social, and events.• Developed Foundation literature/marketing collateral. Wrote web articles, brochures, presentations, speeches, proposals, etc.• Re-launched quarterly newsletter, and wrote literature (brochures, handouts, etc.) enhancing Board Members’ understanding of Foundation goals, helping them solicit donations more effectively.• Co-authored new Strategic Plan projected to quadruple Foundation revenue within three – five years. Worked with board leadership, conducted market research, interviewed stakeholders, etc. Show less

Contributed to numerous aspects of production management for small, off-Broadway company with focus on developing new work. Specific responsibilities included:ARTISTIC: Curated programming, commissioned playwrights and oversaw hiring of talent and staff. Notably, conceived of TOO LITTLE TOO LATE, a collection of premiere one-act-plays by then-emerging writers Lucy Alibar, Sam Forman, Bekah Brunstetter, Amy Herzog and Elizabeth Meriwether; who have gone on, respectively, to be… Show more Contributed to numerous aspects of production management for small, off-Broadway company with focus on developing new work. Specific responsibilities included:ARTISTIC: Curated programming, commissioned playwrights and oversaw hiring of talent and staff. Notably, conceived of TOO LITTLE TOO LATE, a collection of premiere one-act-plays by then-emerging writers Lucy Alibar, Sam Forman, Bekah Brunstetter, Amy Herzog and Elizabeth Meriwether; who have gone on, respectively, to be nominated for an Academy Award (Screenplay, Beasts of the Southern Wild), write for Netflix’s House of Cards, write for NBC's THIS IS US, be a Pulitzer Prize finalist (drama, 4000 Miles) and create the hit FOX comedy, New Girl.DEVELOPMENT: Managed array of fundraising platforms; including direct appeals, institutional giving, incentivized ticketing, and unique donor/publicity events.MARKETING: Developed production-specific marketing plans focused on raising company profile, individual ticket/group sales, audience engagement, and company advancement. Wrote copy, advertisements and press releases. Show less

Made substantial contributions to forward-thinking off-Broadway theater during period of marked growth.• With Executive Director, instituted new PR strategy. Saw single ticket sales increase by over 25%, subscriptions climb by 10%, and productions enjoy newfound attention from major press.• With Literary Director, created script database, evaluated playwright submissions, helped manag emerging writer programs ("Dirty Works"), and organized public readings/events.… Show more Made substantial contributions to forward-thinking off-Broadway theater during period of marked growth.• With Executive Director, instituted new PR strategy. Saw single ticket sales increase by over 25%, subscriptions climb by 10%, and productions enjoy newfound attention from major press.• With Literary Director, created script database, evaluated playwright submissions, helped manag emerging writer programs ("Dirty Works"), and organized public readings/events. • Improved audience experience through total re-design of company website. Wrote dynamic new branding, added easy access points for ticket sales, and mapped clear paths for donations. • Assisted Artistic Director and Literary Manager on numerous productions, including premieres by Adam Rapp, Noah Haidle, Adam Bock, Lucy Thurber, David Grimm, Sheila Callaghan, Craig Wright and Stephen Belber, among others.• Contributed content for newsletters, digital advertising and social media platforms. Show less

Read and evaluated script submissions for Tony-winning theater’s literary department.

Fulfilled youth outreach, company management, support, and stage-crew responsibilities. Appeared in late-night Workshop Series productions. Rarely slept.