Jacob Samson Email and Phone Number
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Strategic Leader and passionate change agent, delivering growth through leadership, team building, collaboration, digital marketing strategies, and technologies. I am a high-energy Leader that is able to optimize digital engagement channels, utilize data & insights, implement technology, and automation to achieve extraordinary results for organization and client partners. Currently, I am the Sr. Director of Lead Engagement at National University, where I assist in delivering world-class student experiences. Expertise and Skill Areas: • Leadership and Team Building • Marketing vision and strategy • Digital Marketing strategies and technologies• Digital Lead Engagement channels of Email, SMS, Chat, AI Chat• Integrated marketing, & personalized marketing • Salesforce Marketing Cloud and Salesforce CRM In my free time I enjoy traveling, exploring different cultures, sports, hiking and running, attending conferences and events on digital marketing, and learning about trends in higher education.
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Sr. Director Of Lead EngagementNational UniversitySan Tan Valley, Az, Us
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Sr. Director Of Lead EngagementNational University Oct 2023 - PresentSan Diego, California, UsLead the Engagement Team to provide world-class student experience and engagement for National University and affiliates. Develop the vision and strategy to deliver best-in class experience and engagement for students. Transform Lead Engagement strategies and digital channels to become industry leading. Collaborate cross-functionally with Marketing Leadership, Enrollment, IT, and Schools to provide the optimal student experience. Responsibilities include the following:• Lead strategy and digital channels of; email, SMS, chat, AI chat, and personalization • Lead, mentor, and coach, Engagement Team to deliver world-class student experience• Partner with Enrollment to provide just in time service and support to students • Collaborate with IT to implement technology to improve the student experience and engagement • Work with Project Management Team to complete projects more effectively and efficiently • Collaborate with the web and CRO team to optimize web experiences and engagement• Partner and collaborate with QT vendor to deliver qualified transfers to Enrollment Team
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Director Of Marketing AutomationNational University Nov 2021 - Oct 2023San Diego, California, UsLead the email marketing and automation team at National University to deliver best-in-class email marketing and automation for National University and system affiliates. Develop the vision and strategy to be one of the top 5 Higher Education email marketing and automation teams. Responsibilities include:• Lead, mentor, and coach email marketing managers to exceed email & automation goals• Fulfill mission to expand access to higher education through various marketing initiatives • Transform scholarship program, and email marketing & automation to be industry leading• Onboard National University to Salesforce Marketing Cloud and Salesforce CRM• Run integrated marketing campaigns to build brand awareness and increase engagement• Assist with various Marketing Ops projects to improve the organization
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Director Of Marketing AutomationNational Education Partners Sep 2021 - Oct 2021Lead the email marketing and automation team at NEP to deliver best-in-class email marketing and automation for the organization and client partners. Develop the vision and strategy to be a market leader in email marketing and automation. Responsibilities include:• Lead, mentor, and coach email marketing managers to achieve email & automation goals• Develop & optimize digital continuum - personalized student journeys• Integrate Salesforce Marketing Cloud and Salesforce CRM to deliver seamless customer journey• Optimize engagement for the organization through SFMC initiatives• Run integrated marketing campaigns to build brand awareness and increase engagement• Integrate Trustpilot reputation management and review platform for the organization
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Associate Director - Email Marketing And AutomationNational Education Partners May 2020 - Sep 2021Lead the email marketing and automation team at NEP to deliver best-in-class email marketing and automation for the organization and client partners. Develop the vision and strategy to be a market leader in email marketing and automation. Responsibilities include:• Lead, mentor, and coach email marketing managers to achieve email & automation goals • Develop & optimize digital continuum - personalized student journeys • Integrate Salesforce Marketing Cloud and Salesforce CRM to deliver seamless customer journey• Optimize engagement for the organization through SFMC initiatives• Run integrated marketing campaigns to build brand awareness and increase engagement• Integrate Trustpilot reputation management and review platform for the organization
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Senior Integrated Marketing ManagerNational Education Partners Apr 2019 - May 2020Lead the monthly promotion program to include the scholarship and grant program, Lead Salesforce Marketing Cloud Campaigns, lead the email program, integrated marketing, and project management. • Plan, collaborate, and execute the monthly promotion program resulting in higher applications, student enrollments, and reducing conversion times for prospects. • Lead the Salesforce Marketing Cloud integrated marketing campaigns developing personalized customer journeys, marketing automation, lead nurturing, and brand awareness. • Lead the email program resulting in higher brand awareness, inboxing, opens, clicks, website visits• Run integrated marketing campaigns to increase remarketing and re-engagement efforts • Manage new projects and initiatives for the organization
Jacob Samson Skills
Jacob Samson Education Details
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University Of PhoenixBusiness Administration -
California State University-SacramentoAnd Related Support Services
Frequently Asked Questions about Jacob Samson
What company does Jacob Samson work for?
Jacob Samson works for National University
What is Jacob Samson's role at the current company?
Jacob Samson's current role is Sr. Director of Lead Engagement.
What is Jacob Samson's email address?
Jacob Samson's email address is js****@****ncu.edu
What is Jacob Samson's direct phone number?
Jacob Samson's direct phone number is +192854*****
What schools did Jacob Samson attend?
Jacob Samson attended University Of Phoenix, California State University-Sacramento.
What skills is Jacob Samson known for?
Jacob Samson has skills like Leadership, Training, Coaching, Student Affairs, Leadership Development, Management, Sales, Public Speaking, Customer Service, Sales Skills, Enrollment Skills, Admissions.
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