Sales & Marketing, Exports - West AfricaRevamped the distribution strategy and brought in over 15 new distributors in just over 6 months in all strategic zones of Nigeria. Achieved three consecutive years of average volume growth of 6% in since 2018 in Rambo Aerosols. Grew volumes of Rambo Coils by 44% in South West in 2021 through distribution drives across the region. Headed the marketing for the entire group and mentored the newly created Logistics and Customer Service functions. Have executed Yola depot and Aba depot planned to strengthen North-East & East regions. Tracked sales and marketing budgets to manage monthly progress and growth of 22% vs LY.Conceived and executed brand relaunches for two brands in the Air Freshener category and one in antiseptic liquid resulting in 20% growth despite the sluggish economy. Revamped the Septol Soaps & Antiseptic portfolio through a brand makeover. Set up digital marketing & social media efforts growing to over three thousand followers within 3months. Direct retail sales operations implemented with SFA and made profitable in seven major markets of Nigeria, renewed focus in modern trade with over business growth of 56%, and renegotiated modern trade terms of trade with Shoprite, SPAR & Game. Growing at the rate of over 10% with crème of outlets & national accountsAdded value to group operations by appointing two new distributors in Ghana growing business by 14% for the period and expanding exports. Conceptualized Topgon insecticide powder and overhauled the Fancy family of soaps to create a new segment for the company. Relaunched Fancy soap and created a brand value of 0.3Mn USD within two years despite the slowdown in the economy.

Sales & BTL Pan NigeriaAwarded MD’s Star Performance Award for best National Sales Manager for 2012-13Surpassed year-on-year sales quota with targeted growth for diverse categories: Oral Care, Blades, Deodorants, Talcum powder, Body care Lotions, and Home & Hygiene with a turnover of USD 25 million per annumBoosted the market share of toothpaste by 3% & weighted distribution by 12% post-takeover amidst disproportionate competition inputs and ensured execution by the team of Branch Managers pan Nigeria including wholesale & retail (with Modern Trade) branches totaling 11 across Nigeria.

Category Manager for Personal Care (Jul11-Mar12) & Foods in Kerala Branch (Sep 09-Jun 11) & Vizag Branches(Jun 07-Aug 09) Launched personal care products with the best Wt. Distribution across all India branches as high as 70% for Superia and 72% for Fiama Di Wills and 67% in the first month of launch for Vivel SoapsAchieved 80% weighted distribution in Pune and Nashik for the premium segment of Fiama Di Wills as per AC Nielsen within 2 months of distribution drive, used handheld devices to track and improve performance.Led Pune Branch to First position for Premium Portfolio League amongst 19 branches competing across India,60% growth in Personal care in Pune.Launched the Yippee! Noodles in Kerala; achieved 63% Wt. Distribution within 2nd month of launch by targeted launch strategy.Initiated mega distribution drives for Sunfeast Marie Oats biscuits and accomplished a share of 32% in the overall Marie Portfolio with a 10% value share in Marie Oats, the highest for the year by any branch All India.Increased the Re.1 Eclairs & Aashirvaad Select Wheat by 50% on volume terms, thereby increasing value capture in premium value segments; grew Sunfeast premium cream biscuits sales by 40 % in 2010 for the Kerala branch.Grew from 24% share to 29% for Bingo! Potato Chips in 2010 within the year; accomplished growth in powdered spices portfolio by 54% through efficient trade push and rural penetration.Listed savings of USD 42,000 per annum on direct shipments for spices & incense sticks apart from improving fill rates on account of the same for branch operationsInitiated a new distribution model for Bingo! potato chips and saved up to 32% of distribution cost was later rolled out across Eastern zone branches.First ever Fiama Di Wills Beauty pageant in Vijaywada – with media coverage. The first Candyman painting contest was held at Vizag with Coastal Andhra students from 85 schools, later rolled out nationally by ITC Ltd. as part of a yearly activation program.

Category Development - Personal CareCategory Development - Foods

Managed both Foods & Cigarettes business driving them thorugh the Convenience & Grocery Channel. Built the grocery infra for the company from scratch and launched the foods businessHave been Site Champion for implementation of SAP rollouts in ITC branches across locations in India and handheld devices (SFA) for distributor sales staff.

Customer Business DevelopmentBuilding Organizational capabilityBuild self & team