Jacob Talbot Email & Phone Number

Welwyn Garden City, Gb

London, England, United Kingdom

Conceptualised and delivered a marketing strategy and plan to increase NLA membership and generate leads. Also led the marketing for London Real Estate Forum, in line with budget ambitions to reach sales targets.Asset creation and copywriting to deliver marketing plans. Including organic and paid social media, paid search, email, web campaigns, print and managing industry platforms. Managed existing relationships with Press and Media Partnerships across NLA’s umbrella of brands and built connections to attract new Partners and Press arrangements.Managed NLA’s Search Engine Optimisation, reporting on data using UberSuggest.Led on the development of NLA’s ‘sales packages’ documents and marketing collateral, working closely with Account Directors, in-house graphic designers and project teams. Manage NLA’s data, leading on a data review to establish current data and set growth targets while analysing NLA’s current data systems (CRM, Hubspot, Xero, website).Researched, briefed and contracted free-lance photographers.Monitored and evaluated marketing campaigns to agreed KPIs, analysing results and reporting this to the Board of Directors.Led the development of the NLA website with a focus on sales journeys and user experience.Directly line managed the Membership Coordinator, delegating work where appropriate and reviewing performance quarterly.

Updated the New London Architecture and London Real Estate Forum websites. Developed a full SEO strategy to generate organic traffic through to NLA and LREF sites.Put together the weekly ‘What’s On’ email using MailChimp, reporting on performance. Worked with our internal design team, and external data providers to lead the social media campaign for the Tall Buildings Survey 2021 launch.Looked after all communications (social, email and web) for the New London Awards 2021.Managed the submission process for the New London Awards 2021, created the form and resolved any issues for clients.Google Ads to drive traffic through to websites and enhance ticket sales for major events.

Ware, United Kingdom

Worked closely alongside the Head of Marketing, providing administrative support and aiding the day-to-day running of the department i.e. controlling stock processes, raising PO’s, conducting research and compiling quarterly reports. Maintained and regularly updated the company website, frequently writing and uploading news stories and additional web pages as needed using WordPress. Led the development of the new company website, liaising with external design agencies, creating digital assets and writing effective and engaging copy. Regularly scheduled and posted on company LinkedIn and Twitter profiles, creating engaging content with effective short copy and captivating graphics.Regularly created graphics, PowerPoint company-branded templates, among other digital and physical assets using Adobe Photoshop, InDesign and Illustrator. Copywriting and proofreading materials for all external and important internal company communications, including news stories, case studies and email campaigns. Regularly liaised, briefed and contracted external freelancers i.e. designers, product suppliers and copywriters. Worked closely with the Events department to provide marketing materials and organisational support for company conferences, award ceremonies and industry conventions.Designed eye-catching and engaging email campaigns using Constant Contact.

London, United Kingdom

Conducted field research to accurately upkeep company’s database records.Provision of administrative support to ensure smooth running of the department i.e. updating company spreadsheets with consumer data, lead generation and data entry.Worked closely alongside the SEO Manager to conduct research and spot current trends to absorb into our marketing strategies using analytics tools such as Google Trends.Worked collaboratively on the WhatUni Student Choice Awards campaign, creating video content, designing graphics and running social media ads. Supported in the management of WhatUni’s social media channels, using analytic software to optimise content.

Marketing, 2:1

Activities and Societies: University of Kent Men's Basketball , University of Kent Men's Cricket Notable modules studied: Marketing.

Bsc, Marketing