I play a central role in driving and managing projects from start to finish. I develop and implement digital strategies for companies based on their specific goals and needs, with a strong focus on integrating and enhancing the brand through all materials and communication.- Strategy developmentCreate and implement tailored digital strategies that maximize a company's online visibility, engagement and/or sales.- Audience analysis and creationConduct in-depth analyses to identify and understand target audiences, as well as create and optimize audiences for various campaigns.- Campaign ManagementSet up, monitor, and adjust digital campaigns across different platforms. Using an agile approach to quickly improve based on campaign performance to maximize the effectiveness and ROAS.- Performance ReviewAnalyze campaign results and KPIs to make data-driven decisions and continuously optimize marketing strategies.

6/5/4 is a store in Stockholm specializing in surfing, outdoor activities, and fashion. In my role as a salesperson, besides sales, I contribute to driving and developing the store's paid social media marketing strategies alongside my studies. Offering an exceptional level of service to our customers and proactively managing initiatives within paid marketing is central to my work. The job requires the following competencies:- Handling payments, returns, and complaints.- Expertise in social media marketing strategies and tools.- Knowledge in advising on surfboards and their accessories.

During my internship I refined my skills in performance marketing, audience analysis and strategy development, with a focus on artist strategies with global marketing efforts. I was also managing campaigns across every plattform, from set up to performance analysis. I developed artist marketing plans, aligning them with their brand and executing real-life activations to link online campaigns with physical events, boosting fan engagement.Additionally, I played a role in strategic campaign planning, using performance metrics to guide our approach and ensure a successful marketing strategy across digital platforms. This experience enriched my understanding of digital marketing and equipped me with skills to integrate diverse marketing strategies effectively.