Co-Founded 2 integrated businesses with my wife, initially named Rose + Thyme (the “Rose” for fresh florals and the “Thyme” for “Thyme”-less preservation) which has since evolved to Rosie Rue Floral Co. and White Poppy Preservation respectively (see Rosie Rue and White Poppy positions for more details).Founder | CEO• Co-founded the company with my wife and grew to $1.3M with no outside investments (bootstrapped) • Established two profitable subsidiaries: Rosie Rue Floral Co. & White Poppy Preservation• Designed overall strategy for both companies to develop market leadership and competitive advantageCFO• Self-funded both companies, with strategic deployment of capital to ensure strong ROI and rapid growth• Developed strong cash-flow ($200k+ in cash reserves) to fund growth with negative cash conversion cycle• Secured $250k in funding to fix up neglected 2-story, 4,000 sq ft workspace in Downtown Provo

We franchisee out business services to florists. We find and book the clients as Rosie Rue Floral Co. and contract out the floral design / fulfillment to our individual franchisees (each are talented florists; most previously started their own businesses). Franchisees have a lot of flexibility on how many of our other services they utilize — including but not limited to marketing / lead generation, 3 online portals / SaaS platforms under development (a client portal, an event design portal, and a franchisee portal), event design services, pricing and ordering tools, shop space, and event rentals.We started the business just doing florals ourselves but have been working towards franchising for the last year or two and officially switched over to franchising on Oct 15th, 2023.Founder | CEO• Founded a wedding and event floral company | 1,000+ weddings completed• Contracted with 11 certified florists to fulfill our events across Utah and Arizona• Designed and built the Thymesaver App for Florists to streamline complex custom floral processes

We preserve florals for special events (mostly weddings and funerals). Our customers will mail their flowers to us the day after the event and we preserve them through our various methods based on the product.Our most popular products are our pressed frames, where we press the flowers until they are paper thin and put them in a glass frame they can hang on the wall, but we also have several other products (such as shadow boxes, resin pieces, jewelry, and more). The preservation process takes 6-10 weeks and we ship the finished product back out to our customers, allowing them to remember their important life events for decades to come. Founder | CEO• Built scalable processes and organizational structure for 43 employees with 3 hierarchical divisions• Designed each new role to ensure efficiency and trained first employees on their responsibilities• Interviewed and matched employees to positions based on skills, talents, and personalitiesCOO• Streamlined complex 6-10 week floral preservation process that involves shipping live flowers in the mail; pressing them in a way they don’t die, mold, or lose color; and keeping the flowers organized across multiple preservation methods• Scaled preservation processes to 100,000+ pressed flowers for 10,000+ customers• Designed and built custom CRM, OMS, barcode system, and database to keep track of 1M+ data points• Managed a corporate team of 5 to oversee all business improvement and development projectsCRO• Ran analytics and made strategic decisions where to invest to grow revenue with a 7x+ ROAS• Optimized pricing based on seasonality to allow for 200%+ markup in high demand months

• Enhanced return by 120-135% on 20+ properties by designing 3 financial models for real estate investors• Saved floral company 6,000+ hours / year by optimizing pricing and accounting processes with VBA• Reduced costs by 43% by leading team of 4 to extend manufacturing supply chain to South Africa, China

Worked with Cotopaxi to develop their brand new Campus Ambassador Program for college students. Led team of 5 analysts on market research and recommendations. Also secured partnership to sell Cotopaxi merch at the BYU store.

Sourcing and due diligence for a PE firm. I specialized in the health tech space. Hired from a pool of 300+ applicants.

• Led 11 volunteers to provide impoverished African households with safe and affordable solar lights• Saved families $300 / year (55 days’ wages); eliminated hazardous smoke and open flames from homes• Executed 70-household research survey; sold first round of 40 lights to validate product-market fit• Provided opportunity for local employees to run business operations and attend university

• Designed 26 A/B tests to discover customers’ 3 most-valued features of client’s new digital product• Conducted 110 interviews to identify 4 key user-experience drivers and consumer pain points• Prompted 3 major product changes based on my recommendations / results from A/B tests and interviews

• Increased bottom line by 28% ($110,000 to $141,200) through new sales and marketing strategy• Created 4 new bestselling products based on 500+ response consumer research surveys I designed• Improved customer acquisition 20-25% by implementing more effective digital marketing strategy

• Operated my own lawn-mowing business; acquired clients through an initial door-to-door campaign• Managed billing, collection, budgets, and worker payments for myself and 3 other workers• Ensured clients were satisfied and all services properly performed through mentoring my employees