Jacob Vacirca Email & Phone Number

Melbourne, Victoria, Australia

As an addressable associate at Kinesso, I was responsible for assisting across a lot of the processes involved programmatic ad buying and planning across many demand-side platforms for a wide range of clients. I also assisted in reporting the progression and insights for these programmatic ad campaigns to these clients.Key Achievements :-- Constructed insertion orders from media plans in Excel for sign-off and recorded vital information such as budgets, campaign dates and line items in MIE.- Set-up several programmatic campaigns in various demand-side platforms such as DV360, The Trade Desk, Vistar and Yahoo.- Cross-checked the campaigns of co-workers and provided edits and feedback to ensure all campaigns were acurate and set up correctly before going live.- Assembled presentations using data from reports gathered from various DSPs to provide insights and progress for clients regarding their campaigns.

Melbourne, Victoria, Australia

As media executive in CHEP Network's media investment team, I was responsible for providing multiple clients and the wider media investment team with accurate and well-informed media spending analysis across a wide range of media channels. I also assisted in loading media buying for multiple clients and creating extensive decks outlining possible media spending backed by data-driven reasoning.Key Achievements :-- Utilized programs such as Fusion to collate relevant media channel spend and consumer data, as well as creating detailed documents analyzing data using Excel for the wider team to use in making well-informed investment strategies.- Managed media planning and buying for multiple clients using Spectra MD to properly document client's media spending.- Constructed comprehensive decks for clients, detailing clear and data-driven media strategies informed by extensive research into an array of media channels.

North Geelong, Victoria, Australia

Initiating unloading and scanning road freight for three years in the logistics industry, always looking for methods to assist workers, customers and the transport process. Collaborating in an evolving team by supporting members in feeling confident within the work environment and providing efficient and sincere customer service and support. Enforcing proper safety protocols to ensure worker health and wellbeing such as stretches and three points of contact.

Geelong, Victoria, Australia

As digital media intern at Deakin University, I was responsible for planning two comprehensive safety inductions for Deakin Faculty of Health. I also assisted in creating interactive tasks placed within the inductions to assist students in engaging and understanding various on-campus safety procedures.Key Achievements :-- Constructed storyboards outlining a detailed plan for two different safety inductions for the respective health groups using Twine.- Created several interactive tasks utilizing H5P for implementation into the websites and led a troubleshooting group to assess the finalised interactive designs.