Jacob Wartell Email & Phone Number

Birmingham, Michigan, United States

• Hand-picked to pilot a new program, dedicated to analyzing and optimizing Toyota dealership websites, and presenting data-driven recommendations.
• Conduct comprehensive website analysis utilizing tagging debuggers and heat maps to extract critical user behavior and dealership KPIs.
• Present website data to clients using PowerPoint, providing data-driven recommendations to improve CTAs and increase engagement, ultimately improving the user experience and customer journey.
• Develop automated PowerBI dashboards to streamline reporting processes, enhance data accuracy, and reduce manual effort by 30%.
• Collaborate with 10+ vendors weekly to implement timely website changes aligned with optimization strategies.
• Lead follow-up consultations to review the performance of implemented website changes, providing detailed analysis and recommendations for further optimization.

Birmingham, Michigan, United States

• As a key individual contributor and team partner, I led growth, optimization, and support for Kia dealerships’ digital consulting programs. Achieved the “Rookie of the Year” and “Team Rockstar” awards following.
• Facilitated over 500 client enrollments, ensuring open communication between corporate partners and clients.
• Handled over 1,000 client requests via email and phone, utilizing strong problem-solving and customer service skills with tools like Salesforce and Kia analytics to deliver timely and satisfactory resolutions.
• Spearheaded a $120,000 EV9 Reservation project, utilizing Excel for high-level tracking and efficiently enrolling 776 Kia dealers within a two-week span, exceeding the projected timeline by 50%.
• Orchestrated 46 successful dealer buy/sell transactions resulting in over $1,000,000 in new dealer spend.
• Performed monthly audits on 700+ dealership sites, resulting in a 20% higher brand standard compliance rate.

Detroit, Michigan, United States

• Joined Benzinga’s events marketing team the summer of 2021 prior to its acquisition to support the company’s performance marketing efforts. Benzinga extended internship through senior year following exceptional results.
• Analyzed social media engagement metrics, identifying trends, and optimizing promotional strategies to garner thousands of clicks and interactions across LinkedIn, X, and Meta.
• Identified and engaged with over 50 relevant social groups, successfully boosting event presence and brand visibility, resulting in a significant increase in event attendance and online interactions.
• Executed data-driven link-building strategies acquiring 25 high-quality backlinks and improving SEO rankings.
• Implemented keyword analysis to enhance organic search performance, driving increased web traffic.
• Monitored YouTube chat during live events, answering questions and resolving issues in real time.

Detroit, Michigan, United States

• Joined Rocket Mortgage’s performance marketing team the summer of 2020 prior to IPO. Core focus on SEO implementation, SEM analysis, and targeted consumer engagement. Rocket extended a return internship offer for the.
• SEO: Created a paid and organic gap analysis for over 10,000 keywords and built pivot tables using Excel to analyze large data sets for actionable marketing insights. Developed a competitive SERP analysis using.
• SEM: Shadowed affiliate marketers that were focused on lead generation across different consumer buying phases (mortgage calculators, pricing phase, rate shopping sites, ready for purchase, learn about mortgages)..
• Sweepstake: Conceptualized a high funnel sweepstake to attract new homeowners across social media and email marketing. Forecasted results using historical data from prior sweepstakes’ conversion rates and opt-ins.

Bachelor Of Arts - Ba, Marketing, Alumni

Activities and Societies: - Professional development in Broad College of Business - Spartan Tennis Club, Founder / Vice President - MSU.

High School Diploma, Graduate

Activities and Societies: - Tennis Team: Awarded Varsity Athlete Three Years