Jacob Wartell Email & Phone Number

Birmingham, Michigan, United States

Hand-picked to pilot a new program, dedicated to analyzing and optimizing Toyota dealership websites, and presenting data-driven recommendations.• Conduct comprehensive website analysis utilizing tagging debuggers and heat maps to extract critical user behavior and dealership KPIs. • Present website data to clients using PowerPoint, providing data-driven recommendations to improve CTAs and increase engagement, ultimately improving the user experience and customer journey.• Develop automated PowerBI dashboards to streamline reporting processes, enhance data accuracy, and reduce manual effort by 30%.• Collaborate with 10+ vendors weekly to implement timely website changes aligned with optimization strategies. • Lead follow-up consultations to review the performance of implemented website changes, providing detailed analysis and recommendations for further optimization.

Birmingham, Michigan, United States

As a key individual contributor and team partner, I led growth, optimization, and support for Kia dealerships’ digital consulting programs. Achieved the “Rookie of the Year” and “Team Rockstar” awards following outstanding results.• Facilitated over 500 client enrollments, ensuring open communication between corporate partners and clients. • Handled over 1,000 client requests via email and phone, utilizing strong problem-solving and customer service skills with tools like Salesforce and Kia analytics to deliver timely and satisfactory resolutions.• Spearheaded a $120,000 EV9 Reservation project, utilizing Excel for high-level tracking and efficiently enrolling 776 Kia dealers within a two-week span, exceeding the projected timeline by 50%. • Orchestrated 46 successful dealer buy/sell transactions resulting in over $1,000,000 in new dealer spend.• Performed monthly audits on 700+ dealership sites, resulting in a 20% higher brand standard compliance rate.

Detroit, Michigan, United States

Joined Benzinga’s events marketing team the summer of 2021 prior to its acquisition to support the company’s performance marketing efforts. Benzinga extended internship through senior year following exceptional results. • Analyzed social media engagement metrics, identifying trends, and optimizing promotional strategies to garner thousands of clicks and interactions across LinkedIn, X, and Meta.• Identified and engaged with over 50 relevant social groups, successfully boosting event presence and brand visibility, resulting in a significant increase in event attendance and online interactions. • Executed data-driven link-building strategies acquiring 25 high-quality backlinks and improving SEO rankings. • Implemented keyword analysis to enhance organic search performance, driving increased web traffic. • Monitored YouTube chat during live events, answering questions and resolving issues in real time. • Responded to email concerns pre and post-event, assisting clients with virtual login and ticket issues, and post-event recording access. • Tracked client event issues in HubSpot, updating information promptly to maintain accurate records. • Optimized content for Benzinga’s paid advertisers for optimal engagement in Benzinga’s sponsored emails using HubSpot and Canva. Updated sponsor logos for up-to-date email footers.

Detroit, Michigan, United States

Joined Rocket Mortgage’s performance marketing team the summer of 2020 prior to IPO. Core focus on SEO implementation, SEM analysis, and targeted consumer engagement. Rocket extended a return internship offer for the following summer. • SEO: Created a paid and organic gap analysis for over 10,000 keywords and built pivot tables using Excel to analyze large data sets for actionable marketing insights. Developed a competitive SERP analysis using technical platforms (SEMrush, Moz, Ahrefs, Majestic).• SEM: Shadowed affiliate marketers that were focused on lead generation across different consumer buying phases (mortgage calculators, pricing phase, rate shopping sites, ready for purchase, learn about mortgages). Introduction to Google Ads: Shadowed Head of Paid Search to learn about full-funnel, multi-touch SEM strategies.• Sweepstake: Conceptualized a high funnel sweepstake to attract new homeowners across social media and email marketing. Forecasted results using historical data from prior sweepstakes’ conversion rates and opt-ins.

Bachelor Of Arts - Ba, Marketing, Alumni

Activities and Societies: - Professional development in Broad College of Business - Spartan Tennis Club, Founder / Vice President - MSU.

High School Diploma, Graduate

Activities and Societies: - Tennis Team: Awarded Varsity Athlete Three Years