Jacob Weinberger , Mba work email
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Jacob Weinberger , Mba personal email
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I’m a results-driven leader with extensive experience in driving digital transformations through the adoption of best-in-class analytics and BI tools like Adobe Analytics, Tableau, and Alteryx. I specialize in guiding teams and stakeholders to leverage data as a strategic asset, ensuring that our insights lead to impactful, informed decisions across all levels of the business.At Porsche, I build reporting structures that empower stakeholders by addressing the metrics and insights that matter most to them. My goal is to not only provide answers but to create a data-driven culture that enables faster, smarter decision-making aligned with strategic goals.Previously, I spent seven years at award winning Ad Agencies like 22Squared and BKV(Drum) creating and implementing measurement strategies to optimize client ad spend and increase ROI.I’m passionate about connecting data to business outcomes, streamlining processes, and creating scalable solutions that drive continuous improvement.
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Analytics Manager22SquaredMarietta, Ga, Us
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Senior Data AnalystPorsche Digital Inc. Sep 2021 - PresentPalo Alto, California, Us• Oversee a global team of Data analysts for Porsche Digital's online car sales division.Implement tracking, measurement, data management, and reporting to enhance lead generation, optimize the customer experience, and drive sales growth.• Develop and manage a centralized reporting framework that enabled a 31-point improvement in NPS by delivering actionable, customer-focused insights and driving key product development decisions -
Analytics Manager22Squared Mar 2019 - Sep 2021Atlanta, Ga, Us• Transformed analytics and reporting processes by eliminating manual work and automating data ingestion and processing• Leveraged data from Paid Search, Display, Video, DTV, Audio, Television, Print, and OOH to create attribution models and provide optimal spend levels per channel.• Managed analytics and reporting in support of a nationwide rebranding campaign. • Onboarded Datorama and facilitated the connection of data streams and the creation of dashboards.
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Data AnalystPurered Sep 2018 - Mar 2019Atlanta, Georgia, UsI conceived and implemented PureREd's data analytics stack. Through a combination of internal development and third-party tools, we now have solutions for data capture, cleaning, storage and automation that are easily scalable to any number of clients. -
Digital Intelligence AnalystDrum Agency Nov 2016 - Sep 2018New York, New York, UsI am responsible for managing our Tableau server instance and all Tableau workbook development/implementation.While at DRUM I have:• Created a workflow for processing analytics requests and implementing them in Tableau.• Developed 5 standardized reporting templates that capture the performance of all Digital Media efforts at DRUM.• Set up a new Tableau Server instance, implemented user roles, extract refreshes and subscriptions. -
Media AnalystLook Listen Nov 2015 - Nov 2016Atlanta, Georgia, UsStreamlined client reporting workflows, cutting weekly report preparation time from three days to four hours by moving data transformations from Excel to SQLApplied statistical models to analyze underperforming display ads and reallocate PPC budgets, improving performance across campaigns by 12 percentLed the search, selection, and setup of a new BI tool (Domo), integrating data sources and building custom dashboards to enhance reporting capabilities -
Market AnalystIq Solutions May 2012 - Nov 2015North Bethesda, Maryland, UsDesigned and maintained Tableau dashboards to track web traffic trends and deliver actionable insights for client decision-makingEvaluated the performance of social media and email campaigns using Google Analytics, driving targeted strategies to improve engagement metricsDeveloped methodologies to identify key influencers, enabling targeted outreach strategies that increased campaign effectiveness
Jacob Weinberger , Mba Skills
Jacob Weinberger , Mba Education Details
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Boston UniversityGeneral -
Goucher CollegePsychology
Frequently Asked Questions about Jacob Weinberger , Mba
What company does Jacob Weinberger , Mba work for?
Jacob Weinberger , Mba works for 22squared
What is Jacob Weinberger , Mba's role at the current company?
Jacob Weinberger , Mba's current role is Analytics Manager.
What is Jacob Weinberger , Mba's email address?
Jacob Weinberger , Mba's email address is ja****@****ail.com
What schools did Jacob Weinberger , Mba attend?
Jacob Weinberger , Mba attended Boston University, Goucher College.
What skills is Jacob Weinberger , Mba known for?
Jacob Weinberger , Mba has skills like Psychology, Group Therapy, Individual Counselling, Community Outreach, Social Services, Non Profits, Grant Writing, Spss, Mental Health, Psychotherapy, Research, Tutoring.
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