Integrated Media - Head Of Channel Analytics
CurrentI lead a team of brilliant analysts and data engineers working with big data and solving complex marketing measurement problems. We provide marketing data products and reporting, along with advanced analyses that drive insights, strategy, and optimization across COE's for CRM, Paid Search, Paid Social, Programmatic (Display, Video, Audio), Affiliate and more.Areas we support:+ Dashboards & Reporting+ Advanced Analysis+ Attribution (LTA/MTA/MMM)+ Experimentation+ Competitor Insights+ Media Strategy/Optimization+ Performance Forecasting+ Data Flow+ Data Quality+ Tech Stack Strategy