Jacob Carlson Email and Phone Number
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Jacob Carlson personal email
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I am a Senior Advertising Solution Architect at Google working with the Google Marketing Platform and l have a passion for data-driven marketing. Outside of my direct responsibilities, I have a thirst for knowledge and never want to say "I don't know". Instead, I will identify my gaps in knowledge and diligently research the correct answer and then disseminate that information to the rest of the team.
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Marketing Technology ManagerGoogle Apr 2024 - PresentMountain View, Ca, Us
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Senior Advertising Solutions ArchitectGoogle Nov 2022 - Apr 2024Mountain View, Ca, Us
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Advertising Solution ArchitectGoogle Mar 2019 - Nov 2022Mountain View, Ca, Us-Advocating on behalf of global travel brands to improve Google Marketing Platform products while increasing adoption of latest AI-driven solutions-Translating technical activations of Google Ads products into easy to follow steps which can be accomplished by a non-technical stakeholder-Presenting and deploying open-source solutions using Google Marketing Platform and Google Cloud to help customers overcome technical constraints and solve for complex business objectives-Partnering with cross-functional teams internally to develop scaled solutions and services supported by detailed documentation to be activated across gTech Professional Services
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Head Solutions ArchitectSignal ™ Jan 2018 - Mar 2019Chicago, Illinois, Us-Dissected prospect and customer needs, and diagnosing where Signal's products would best fit to solve the challenges that they face.-Presented customized demos of Signal's current and future products.-Signal product expert throughout sales and trial processes which allows for feedback to the Product team on key unmet client asks.-Simplified industry and competitive jargon to assist clients and prospects in identifying where their current stack may be coming up short.-Established definitions of partnership success while developing detailed launch plans-Responded quickly and accurately to RFPs -
Solutions ConsultantSignal ™ Feb 2017 - Jan 2018Chicago, Illinois, Us-Educated potential customers on the benefits of Signal’s products -Delivered customized product demonstrations for current and potential new clients-Partnered with Sales & Accounts teams while leading technical discovery to provide solution requirements and recommendations-Documented conceptual framework and technical approach for enterprise data-driven solutions
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Implementation ConsultantSignal ™ Nov 2015 - Feb 2017Chicago, Illinois, Us-Partnered with clients to connect their Website, Mobile App, Email, Digital Advertising, CRM and POS data in an effort to create a universal view of the customer journey-Scoped solution requirements to quickly achieve first-rate, repeatable results-Lead the client on-boarding process for Signal’s latest solutions while training the client to be proficient end users of the Signal platform-Utilized Server-Side (Rhino) JS to manipulate data sent through client Mobile SDK implementations for proper customer tracking-Assisted enterprise clients with fundamental privacy, data quality and site performance challenges while increasing the accuracy and efficiency of clients' campaigns
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Associate Implementation ConsultantSignal ™ Dec 2014 - Nov 2015Chicago, Illinois, Us-Trained clients on data collection and tagging best practices within Signal-Developed expressions using jQuery, and Javascript to pull dynamic data from client’s websites to be passed into tags-Troubleshot custom client implementations to insure data tracking reliability-Wrote JSON objects for clients to assist them in future proofing their website against design changes-Ran quality assurance on new product solutions to determine viability and ability to be replicated-Assisted in new employee mentoring while encouraging technical expertise knowledge sharing among peers-Established client relationships through high quality, expedient, seamless support using email and Zendesk ticketing
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Media CoordinatorLipman Hearne Nov 2013 - Dec 2014Chicago, Il, Us-Executed comprehensive media plans for university clients-Developed insertion orders through the STRATA media buying software-Tracked and paced campaign performance with Google Analytics and third party ad serving reports-Troubleshot tracking pixel firing issues by analyzing HTML implementation and adjusting firing rules in Google Tag Manager-Strategized ideal media mix within budget and targeting parameters-Created and sent RFP requests as a part of the new campaign planning process -
Marketing Projects And Events InternCountry ® Financial Jan 2012 - Apr 2013Bloomington, Il, Us-Assisted in the development of a strategy to increase Lead Nurturing tool adoption-Examined sales data and crated a data visualization to prove the effectiveness of tools offered to Financial Representatives -Managed Prospect & Client Nurturing web updates and Agency Promotions & Co-op dashboard reports through Siebel Analytics and Business Objects-Developed fully functional campaigns and emails with the use of SubscriberMail -
Marketing InternGenworth Financial Investment Services May 2011 - Aug 2011Glen Allen, Virginia, Us-Implemented new medias to communicate with Financial Advisers e.g.: QR Codes, Blast Emails, Survey Monkey, LinkedIn-Participated in the evaluation and implementation of Eloqua marketing automation as a Financial Adviser recruitment tool-Promoted our mobile initiative while educating Financial Advisers on the benefits of the mobile office through national convention booth work-Analyzed company website with the use of Google Analytics and recommended further action to improve click through rates
Jacob Carlson Skills
Jacob Carlson Education Details
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Illinois State UniversityMarketing
Frequently Asked Questions about Jacob Carlson
What company does Jacob Carlson work for?
Jacob Carlson works for Google
What is Jacob Carlson's role at the current company?
Jacob Carlson's current role is Marketing Technology Manager, Measurement at Google.
What is Jacob Carlson's email address?
Jacob Carlson's email address is ja****@****stu.edu
What is Jacob Carlson's direct phone number?
Jacob Carlson's direct phone number is +163072*****
What schools did Jacob Carlson attend?
Jacob Carlson attended Illinois State University.
What skills is Jacob Carlson known for?
Jacob Carlson has skills like Marketing, Social Media Marketing, Leadership, Google Analytics, Social Networking, Facebook, Management, Email Marketing, Sales, Teamwork, Marketing Communications, Marketing Research.
Who are Jacob Carlson's colleagues?
Jacob Carlson's colleagues are Miret Guillaume, Ash Trix, Pat Notz, Salina Gomez, Serena Cheng, Laura Hamelin-Owens, Anshu Nishad.
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