Sr. User Experience Lead & Strategist
CurrentCurrently providing UX thought leadership for various industries & top Fortune 500 companies.• Lead the development of elevated digital experiences, encompassing creative strategy and information architecture to visual design. Executed a range of activities such as UX research, user testing, inspirational benchmarking, heuristic design audits, annotated wireframes, and prototype validation studies. Additionally, provided art direction and visual design expertise throughout the process.• Developed the proprietary Adobe Consulting Web Modernization Framework, a reusable framework tailored for large-scale web modernizations.• Led cross-functional digital strategy consultants in delivering change management, adoption, and enablement strategies.• Orchestrated collaborative brainstorming and creative discovery sessions, including design thinking workshops, content audits, journey mapping, user interviews, and KPI development.• Identified design opportunities to enhance the user experience and amplify customer value.• Consulted with senior executives on market-fit and product requirements, articulating both MVP and long-term vision.• Educated design teams on UX strategies, fostering improved collaboration with product owners and engineers through the implementation of design systems and agile processes.• Consistently met critical customer deadlines, successfully managing complex strategic product deployments across multiple teams and time zones.• Developed and delivered user experience training for new employees and team members.• Contributed as a practitioner to develop UX deliverables for client projects, pitch work, and internal practice development.
