Brevalis is a small consulting business I co-founded to work on small side-projects during my gap year. We have a small number of clients in education, healthcare, hospitality, professional services, and the semiconductor industries. We help clients with professional business writing, media planning, brand development, graphic design, web development, and digital transformation consulting in marketing tech, sales tech, HR tech and operations tech. - Startup Services: Helping Startups scale-up, organize their data, develop processes and governance, and discover areas of success and opportunity. - Growth in China: We help foreign businesses grow in China. Our main areas of specialty are Digital Transformation (in HR, Marketing, Sales, Finance, and Operations), Audience growth via media planning/buying and advertising consulting, and Revenue growth with direct sales, affiliate, and partner sales channel development. - Growth Outside of China: We also assist Chinese companies in their endeavors to expand outwards, particularly in European and US markets. - Digital Transformation: We help companies scale up their operations by helping vet and identify, vet, and deploy tools CRM systems, marketing and sales automations, operations, and advanced HR tools. We've successfully helped multinational and local brands in China across industries such as Hospitality, F&B, Education, Healthcare, Real Estate, Retail, eCommerce, and Professional services.

• Board of Directors. Advising on Commercial & Key Accounts strategy.

Editorial work covering dining, communities, tech and business.

Within the world's most populous alpha tiered city, SmartShanghai is the largest English Language media platform by traffic and effective engagement. The platform dominates all demographic levels across age, gender, foreign nationalities, and income tiers. For over 15 years, the site has been embedded within the expat culture of the largest cosmopolitan city in the world. This is where Shanghai veterans and newbies turn for curated and opinionated editorial content, directories, and ticketing.Core Areas w/Direct Reports:• Sales• Marketing• Data• Revenue OperationsMajor Tasks:• Product Planning, Pricing, Dev• Key Relationships: Business/trade associations & consulates• Key Accounts• New Revenue streams• BD: Establish presence amongst key segments with strong financial resources• BD: Partnerships with HR firms and talent agencies for our recruitment listings pages• Marketing: Data analytics, segmentation, and input on marketing collateral• Marketing: Analytics multi-channel• Marketing: Offline events (NewCo, Foreign Consulates, etc.) • Marketing: Sponsorships; Chamber Events, Charity Events, etcAchievements:√ Surpassed overall sales goals by double within 6 months in first year√ Consistently highest average contract values√ Have grown multiple product segment revenue 5x - 10x√ Expanded client mix, growing national/multi-national client base by 4x√ Planned and developed 4 new sales products√ Published feature articles with government & senior executive leaders√ Created three new revenue streams each reaching profitability within 1 year√ Brought in contract value exceeding 13% of total business revenue in year 1√ Custom business intelligence reports on site traffic√ Developed competitor landscape reports & tracking√ Re-developed and deployed CRM √ Started B2B Data/Marketing Business Unit

Yingke Law Firm is one of China's largest law firms, with offices worldwide. As a Yingke Matrix Partner, I specialize in creating synergies between FDI, China Market Entry, Media, and Digital Transformation.

Open Consulting Group is a global network of consultants who collaborate and share knowledge on the transformational changes occurring within organizations driven by current technologies and emerging technology. A consortium of independent global, thinkers, facilitators, advisors and writers who love how technology, digital, innovation and transformation can contribute to an improved Future.

The American Academy of Religion is the world's largest association of scholars in the field of religious studies and related topics. It is a nonprofit member association, serving as a professional and learned society for scholars involved in the academic study of religion. It has some 10,000 members worldwide, with the largest concentration being in the United States and Canada. AAR members are university and college professors, independent scholars, secondary teachers, clergy, seminarians, students, and interested lay-people.

KAWO is B2B SaaS company that drives success in Social Media Management & Analytics for over 700 brands in China and abroad. Every month our clients publish content through our platform to over 320 million readers in China across WeChat, Douyin, Weibo, Kuaishou, and more. Are you in the Martech space, and want to partner? Get in touch.

Seedlink (not Pera) is an enterprise B2B SaaS tech firm that specializes in AI which predicts human behavior, personality, and skills by analyzing patterns in natural language. Our solutions are used in over 30 countries, in nine different languages across industries to transform organization's people decision-making power. Responsibilities: - Crafted PR & Messaging for: L'Oreal, Inditex, Li & Fung, Coca Cola, Allegis, PwC, and Inditex- Collateral production (cross functional)- Event programming- Digital & Social- Website- New tech deployment- Interviewing, Onboarding new staff- Strategy, market & competitor researchKey Achievements:- Built content library from scratch- New corporate website from scratch using upgraded CMS systems. Launched under budget.- Grew social following by 4x over 18 months- Setup and deployed enterprise level systems for marketing, sales, and CRM- Project work for MNC clients --> wining two international HR awards for innovation (Li & Fung)

Recognised as one of the top international school systems in the world, Yew Chung Schools provide quality education to expatriate progeny up to year 13 within the IGCSE and IB systems. Distinguished by providing bilingual and multi-cultural education, Yew Chung schools are the only International World Baccalaureate Schools in China to have received the prestigious award for Academic Excellence by Cambridge University.Core Areas of Responsibility:* Year-long Media planning* Oversaw Communications Initiatives in Print, Video, Social, and Digital Media* Communications related budget planning & management* Market Research, Strategy, and Competitor Analysis* Analytics, SEO, SEM* Copy Editing/Production* Visual Production (Photography + Editing)* Marketing Channel Risk Management Assessment* Digital Marketing optimisation and channel expansion* Managed 3rd party agency partners (Adsmith, Brandigo, etc. ) * Liased with all local media (Including Ringier, Cityweekend, That's, Urban Family, TimeOut, Shanghai Daily, SmartShanghai, etc). Core Achievements:√ Opened several new communications channels (SMSH, W, SI, ISS, etc.) which lead to a 10% increase in referral traffic y/y within 7 months √ Developed Social Media Plan, Templates, Measurements, & Reach Strategies√ Improved Social Engagement on Fb by 27% y/y√ Propelled IG account to have the largest following of any Int'l School in SH, with 60% improved engagement (avg) y/y and grew a four-year-old account by 43% in 7 months. √ 12 Month Media Planning & Contract negotiation resulting in several new media tests (Video, Social, + SMS) at precedent setting discount rates. √ Implemented event-centric test measures of Media partners √ Marketing Risk Management prevented expenditures with Education Management media partners who inflated their network performance (ISS & WS).

General Manager / Sr. Product OwnerReported to Board of Directors and CFO.Managed Product team and support departments (Marketing, Finance, Payments, Human Resources, IT, Risk Management, and Customer Support). 45 staff total. Itemmania Network Technology Shanghai is part of the wider B&M Holdings group responsible for the primary business development & operations of PlayerAuctions.comB&M Holdings connects millions of users annually through our online marketplaces ItemBay, Itemmania, and PlayerAuctions. Our users, operating as individual buyers and sellers, complete over $1 billion USD annually in transactions between one another. We specialize in virtual goods, online games, gaming peripherals and affiliated products. A global company, our users come from over 30 countries with a focus on Korea, the US and EU. With each of our online marketplaces having been in continuous operation for over 10 years, we have developed platforms, customer service and security programs that are market leaders in our industry.In addition to our marketplaces, we also publish and distribute games through our online gaming sites Gamemania and OnGate. Our gaming sites focus on hard and mid core users and MMO games. We have published eight full client games and dozens of browser based games.Total Staff: 60Core Achievements: 2013:- Restructured business- Recruited Top level talent from CCP Games, EY, Thomson Reuters- Instituted agile project management of IT backlog- Restructured CS and RM departments reducing fraud losses to 0.2%- Reversed 6 year negative revenue trend, by reducing Net Operating profit loss by 60%2014:- Brought company into first sustained period profitability after 6 years in the red, growing transaction volume by 35%- Launched 5 new product categories as part of testing new horizontals2015: - Increased net operating profits by 700%. - Re-Activation Campaigns boosted active purchaser population by 10% in a year

Part of the Senior Leadership Team (SLT).Grew department from 1 staff --> 7 staff (5 in Shanghai, 2 in Manila). Reported to Managing Director & CFO. Direct Reports:- SEO Specialist- Communications Specialist- Analytics & Affiliates Specialist- UI Design- Two Content Curators- Digital Marketing SpecialistAchievements:• Reduced Marketing Spending by 60%, while growing exchange business by 43%• Formulated creative partnerships resulting in $1.4m in transaction value at $0 Customer Acquisition Cost• Oversaw Re-branding launch for 3Q, 2013• MarCom Dept. saw increase of organic traffic by 156% from 2012 due to SEO initiatives• Department initiated Social Strategies resulting in 71% increase social visits and 49% increase in social conversions• Identified new market opportunities which lead to an increase in LTV of 97% year to yearCore Responsibilities:- Key Account Management- Oversight SEO & SEM- Oversight QA for CRM/Risk Management- Oversight Content Production & Management- Performance Analysis- Website Analytics & Analysis- Oversight E-Mail Marketing- Oversight Affiliate Platform Management- Corporate Business Agreements, Acquisitions, B2B Point of Contact- Public Relations- Oversight Social Media

• In charge of all SEM, PPC, SEO, Social Networking and Affiliate Marketing Accounts• Handles all Communications Responsibilities for company on behalf of Western Clients• In charge of highest grossing seller and buyer accounts.• Develop Concepts for Website Design and Marketing Campaigns• Manages all advertising space on website, and handles all top tier advertiser accounts• Manages Marketing Accounts, Social Networking accounts, and Affiliate Accounts• Image Repair/Public Relations Duties, as well as overseeing the CRM program. • Business Development for Western Markets (North America, Europe, Australia)• In charge of maintaining all website content, marketing copy, etc.• SEM/SEO and Paid Placement Advertising• Trains customer service and Risk Management staff in language/communications protocol who work with Western Clients

• Assessed quality of work for 10 Customer Service Employees• Helped to develop quality of customer care for North American and European clientele• Gave language, customer service, and cultural interaction training to Chinese national employees.• Primary contributor for the production of content for all automated communications (emails, web-content, scripted customer service responses). • Assisted IT, Risk Management, Marketing, and Finance departments with refining and revising communication content. • Developed work flow Standard Operating Procedures to increase efficiency in Customer Service department

I taught at Shanghai Normal University as part of a placement while at Concordia University doing an MA degree. Here I taught Capstone English courses for 3rd year University students. Memorized all 243 student names. I hosted extra-curricular "English Potluck" dinners at my apartment for students to come and bring their own favorite dishes, while sharing some of my favorites. Those were fun!

• Appointed by the Student Union to coordinate plans for those attending the Urbana Conference• Oversaw housing, payment, travel, and financial aid arrangements for over 40 Biola faculty and students annuallySeemed like a really big thing at the time!

Making cup's of coffee with extra-special love, just for you. Adored every minute.