The Marketing Director at The Piano Guys is a dynamic, results-driven leader responsible for spearheading strategic marketing initiatives across multiple channels to ensure profitability, brand growth, and audience engagement. This senior-level position reports directly to the company owners, alleviating many of their concerns by guiding creative direction and driving execution in key areas. These areas include Graphic Design, Website Management, Video Production, Email Marketing, Merchandise Management, Tour Marketing, Social Media, and Affiliate Marketing.In this role, I developed and implemented comprehensive marketing strategies that aligned with the company’s goals and vision. I led and inspired a talented team of creatives and marketers, fostering innovation and excellence. My responsibilities included overseeing the design and management of the company’s website to ensure a seamless user experience and strong online presence, directing the production of high-quality videos that captured the essence of The Piano Guys’ brand, and executing effective email marketing campaigns to drive engagement and conversions.Additionally, I managed merchandise development and marketing to maximize sales and enhance brand loyalty, coordinated tour marketing efforts to boost ticket sales and fan engagement, strategized and executed social media campaigns to amplify the brand’s reach and impact, and built and managed affiliate marketing programs to expand the brand’s footprint and revenue streams.As the Marketing Director, my ability to blend creative vision with strategic acumen was crucial in driving the continued success and growth of The Piano Guys.

As the founder and owner of Venture Creative Studios, I led Southern Utah’s top creative agency for digital marketing until its successful sale in 2023. My vision was to create an all-in-one powerhouse delivering innovative marketing solutions.Highlights:Team Leadership: Recruited and managed a diverse team, fostering creativity and excellence.Strategic Direction: Drove business growth and expanded our client base, securing long-term partnerships with high-profile clients.Creative Projects: Led projects including branding for Dan Reynolds of Imagine Dragons, design work for The Piano Guys, and brand apparel worn by Tim Cook of Apple, reaching billions of people.Marketing Solutions: Delivered comprehensive strategies, integrating graphic design, website management, video production, email marketing, social media, and SEO.Client Relations: Managed 25-30 clients, ensuring high satisfaction and repeat business through a hands-on approach.Preparing for Acquisition: Streamlined processes to prepare the company for a successful sale in 2023.Community Leadership: Held seminars, served on the board for the DXATC School of Design, and became a recognized community leader through networking.Innovation: Stayed ahead of trends, incorporating the latest marketing technologies and strategies.

• Décor solution designer for grocery stores in the Intermountain West and across the country.• Re-tooled the design department’s layout to improve designer creativity and inspiration.• Present trainings, concepts and creative projects to the design team.

• Retail development in creating a brand line of clothing for the resort.• In-house designer developing brand identity and promotional material.• Character development for the resort’s bigfoot themed mascot.