Jacob Applebaum Email & Phone Number

Santa Monica, California, United States

Activities with partners and franchises: Riot Games (VCT & LTA), Zenni, Secretlab, KIA, NVIDIA, Sony

Spearheaded business development and the overall external strategic direction of the company, focusing on providing hyper-performance gaming peripherals to the esports industry• Identifying growth opportunities and managing client relationships with MaxGaming, FUMO, AusMods, DrMouse, and over 20+ other international retailers to ensure cohesive and effective operations. Generated $250,000+ • Responsibilities include identifying and selecting partners, communicating and promoting the… Show more Spearheaded business development and the overall external strategic direction of the company, focusing on providing hyper-performance gaming peripherals to the esports industry• Identifying growth opportunities and managing client relationships with MaxGaming, FUMO, AusMods, DrMouse, and over 20+ other international retailers to ensure cohesive and effective operations. Generated $250,000+ • Responsibilities include identifying and selecting partners, communicating and promoting the brand, negotiating contract terms and pricing, building product catalogs, drafting order forms, and post-sale partner relationship management Show less

PSG TNA Esports - Providing guidance within the Esports industry to assist PSG Marketing Team with reaching target audience segments. Also assisted with partnerships, talent management, and administrative operations • Analyzed audience engagement data and identified industry trends to direct marketing activities• Worked with partners and sponsors to complete deliverables and integrate their brand into Esports content and activations • Developed content strategies for in-house… Show more PSG TNA Esports - Providing guidance within the Esports industry to assist PSG Marketing Team with reaching target audience segments. Also assisted with partnerships, talent management, and administrative operations • Analyzed audience engagement data and identified industry trends to direct marketing activities• Worked with partners and sponsors to complete deliverables and integrate their brand into Esports content and activations • Developed content strategies for in-house digital media marketing campaigns• Directed and produed Esports-related content digitally and at live events Show less

Co-Owner of TNA. Oversaw business development and marketing• Orchestrated sponsorships with major endemic and non-endemic gaming brands such as GFuel, Manscaped, Nanoleaf, Respawn, Qallo, and Aftershock PC• Grew the brand's digital presence to 500,000 followers across all social media platforms• Produced virtual live events with large-scale viewership in collaboration with partners such as the GFUEL x TNA Recruitment Challenge, TNA x Hummel Merchandise event, and The Good Fight… Show more Co-Owner of TNA. Oversaw business development and marketing• Orchestrated sponsorships with major endemic and non-endemic gaming brands such as GFuel, Manscaped, Nanoleaf, Respawn, Qallo, and Aftershock PC• Grew the brand's digital presence to 500,000 followers across all social media platforms• Produced virtual live events with large-scale viewership in collaboration with partners such as the GFUEL x TNA Recruitment Challenge, TNA x Hummel Merchandise event, and The Good Fight Tournament presented by TNA & PracticeServer Show less

Assisted with Sponsor Client Liaison activities, Talent Relations, & Logistics

Manchester, Tennessee, United States

Administrative Operations at the Bonnaroo Music Festival. Responsibilities included organizing department meetings, sponsorship relations & activation management, coordinating the master schedule, recording expenses, and processing credentials• Managed a team of volunteers for On-Site Operations.• Supported activities of other departments including Artist Relations, Radio, Sponsorships, and IT

Los Angeles, California, United States

Contributed towards marketing operations for various client activations and large-scale events such as the CDGA Awards & SXSW• Fabricated and grew LinkedIn Newsletters• Planned and organized the social content calendar on Airtable• Integrated SEO strategies across various platforms• Systematized media assets and raw content files on Box

Lead manager for all gaming-related operations. Reported directly to the COO, and orchestrated workflow processes for the stradegy and production departmentsOther skills performed in this role include:• Logistics• Brand Development• Community Outreach• Digital Marketing• Special Events

Master Of Business Administration, Entertainment And Media Management

3.8/4.0 GPA

Bachelor'S Degree, Emerging Media

Minors in Live Event Management and Entrepreneurship

Education record