Jacob Applebaum Email & Phone Number

Santa Monica, California, United States

Activities with partners and franchises: Riot Games (VCT & LTA), Zenni, Secretlab, KIA, NVIDIA, Sony

• Spearheaded business development and the overall external strategic direction of the company, focusing on providing hyper-performance gaming peripherals to the esports industry
• Identifying growth opportunities and managing client relationships with MaxGaming, FUMO, AusMods, DrMouse, and over 20+ other international retailers to ensure cohesive and effective operations. Generated $250,000+
• Responsibilities include identifying and selecting partners, communicating and promoting the… Show more Spearheaded business development and the overall external strategic direction of the company, focusing on.
• Responsibilities include identifying and selecting partners, communicating and promoting the brand, negotiating contract terms and pricing, building product catalogs, drafting order forms, and post-sale partner.

• PSG TNA Esports - Providing guidance within the Esports industry to assist PSG Marketing Team with reaching target audience segments. Also assisted with partnerships, talent management, and administrative operations
• Analyzed audience engagement data and identified industry trends to direct marketing activities
• Worked with partners and sponsors to complete deliverables and integrate their brand into Esports content and activations
• Developed content strategies for in-house… Show more PSG TNA Esports - Providing guidance within the Esports industry to assist PSG Marketing Team with reaching target audience segments. Also assisted with.
• Developed content strategies for in-house digital media marketing campaigns
• Directed and produed Esports-related content digitally and at live events Show less

• Co-Owner of TNA. Oversaw business development and marketing
• Orchestrated sponsorships with major endemic and non-endemic gaming brands such as GFuel, Manscaped, Nanoleaf, Respawn, Qallo, and Aftershock PC
• Grew the brand's digital presence to 500,000 followers across all social media platforms
• Produced virtual live events with large-scale viewership in collaboration with partners such as the GFUEL x TNA Recruitment Challenge, TNA x Hummel Merchandise event, and The Good Fight… Show more Co-Owner of TNA..
• Produced virtual live events with large-scale viewership in collaboration with partners such as the GFUEL x TNA Recruitment Challenge, TNA x Hummel Merchandise event, and The Good Fight Tournament presented by TNA &.

Assisted with Sponsor Client Liaison activities, Talent Relations, & Logistics

Manchester, Tennessee, United States

• Administrative Operations at the Bonnaroo Music Festival. Responsibilities included organizing department meetings, sponsorship relations & activation management, coordinating the master schedule, recording expenses.
• Managed a team of volunteers for On-Site Operations.
• Supported activities of other departments including Artist Relations, Radio, Sponsorships, and IT

Los Angeles, California, United States

• Contributed towards marketing operations for various client activations and large-scale events such as the CDGA Awards & SXSW
• Fabricated and grew LinkedIn Newsletters
• Planned and organized the social content calendar on Airtable
• Integrated SEO strategies across various platforms
• Systematized media assets and raw content files on Box

• Lead manager for all gaming-related operations. Reported directly to the COO, and orchestrated workflow processes for the stradegy and production departmentsOther skills performed in this role include:
• Logistics
• Brand Development
• Community Outreach
• Digital Marketing
• Special Events

Master Of Business Administration, Entertainment And Media Management

3.8/4.0 GPA

Bachelor'S Degree, Emerging Media

Minors in Live Event Management and Entrepreneurship

Education record