• Led user research activities, including interviews, testing, secondary research, synthesis, and analysis.• Conducted a UX Workshop and collaborated with the team to create intuitive and innovative designs based on user feedback, enriched user involvement, and up to a 20% improvement in conversion rates.• Developed user flows, wireframes, prototypes, and high-fidelity designs using tools like Figma, Miro, Mural, and Adobe XD, resulting in a seamless user experience that contributed to a 50% reduction in user onboarding time.• Able to bring the UX strategy to life with beautiful, intuitive, pixel-perfect aesthetics and UI design patterns that follow the latest interactive design best practices.• Prioritized user-centered design principles, resulting in an impressive 35% improvement in overall customer satisfaction ratings.• Mentored UX/UI designers as a Team Lead, providing feedback and guidance for professional growth and around 30% improvement in design skills and contributions to project success.• Applied industry-leading design techniques and cutting-edge tools, improving design efficiency and effectiveness; incorporated responsive design principles, reducing load time by 30% and increasing mobile conversion rates by 15%.

• Developed the UX strategy for projects.• Leveraged UX processes and methodologies to decide the best approach for projects of varying complexity.• Research and understand company culture and vision to create and enhance web and mobile applications to exhibit that vision.• Constructed design systems and adopted existing brand guidelines/systems, ensuring consistency.• Developed personas and translated user needs and business goals into strategic experience design materials such as customer journeys, information architecture, user flows, wireframes, and interactive prototypes.• Engaged closely with developers to adopt and understand new design systems.

• Led the end-to-end design process for digital products, including websites, web applications, and mobile applications, accumulated user engagement and boosted overall user satisfaction.• Competitor research led to design decisions that dwindled abandonment rates by around 30% and raised conversion rates.• Built up system design guidelines and UI library that reduce revision cycles by up to 50%.• Communicated and justified solutions to internal and external stakeholders in a clear and compelling way.

• Assigned as a single UI/UX designer (one-man army) to oversee all design works.• Prototyped and designed the Malaysian government website, resulting in improved user satisfaction and a 30% improvement in user task completion rates, leading to streamlined citizen interactions and elevated digital governance.• Enhanced UX of platforms like CIS, HIS, and CRM, leading to increased user enrollment and a 20% improvement in overall user experience.• Collaborated with project contributors, stakeholders, and multidisciplinary teams to create user-focused concepts and interactive solutions for web/mobile interfaces, resulting in a decrease in user errors and a 30% increase in user adoption rates.