• Translate consumer insights to actionable strategy for portfolio of Fortune 500 international tech, CPG, healthcare, travel, and retail clients to unlock brand equity and market share• Design custom quantitative and qualitative research to assess consumer perceptions, creative performance, and brand affinity to identify unique and disruptive opportunities for short- and long-term growth • Author and deliver research presentations to executive-level client and agency stakeholders, synthesizing analysis into clear recommendations on how to optimize creative strategy and executions• Developed and spearheaded experimental AI-driven verbatim analysis tool to drive internal workstream efficiencies through programmed automation, saving teams 200+ hours/quarter

• 1 of 10 employees selected to flagship North America Rotational Program before specializing in media strategy

• Lead iOS product design and development of Phissy for iOS (4.8-star rating on Apple App Store, 60% user retention, 30+ countries) empowering users to record, rate, and sync orders across restaurants • Managed team overseeing new features, product naming, interface flow and language, educational materials

• Developed content for the Test of English as a Foreign Language (TOEFL) iBT® exam for nonnative speakers of English applying to universities in the United States and Australia• Diversified scripts for university-level lectures, synthesizing information across various academic disciplines; composed follow-up questions to assess test-takers’ English listening comprehension and university readiness

• Developed global expansion launch strategy for STEM educational consumer products startup • Designed, implemented, and evaluated market research to optimize new SKUs; partnered with engineers and educators in Latin America, Europe, and US to mine insight and inform new product development pipeline• Led strategic planning to restructure company by repositioned product/service portfolio; domestic retail consumer products, global education services, and curriculum consulting

• Coded and analyzed sociolinguistic trends in the presentation of race, ethnicity, gender, and age in children’s animated programming in Child Development Lab of Dr. Julie Dobrow and Dr. Calvin Gidney

• Produced, edited, and managed online and print media, targeting prospective students and converting admitted students into matriculants• Led execution of largest-scale video campaign and pool-outs across social media, reaching thousands of viewers, with 13% lift in applicants and estimated 10% increase in yield

• Analyzed primary data and assessed current body of research on the Phonotactics of American Sign Language in the Psycholinguistics Lab of Dr. Ariel M. Goldberg

• Pitched, wrote, produced, directed, and edited advertising campaigns targeting new audiences and lapsed subscribers, developing a new voice/tone to reach younger audiences and strategically evolve Lyric brand• Collaborated cross-functionally (management, marketing, artists) to craft innovative marketing plans

• Collaborated with curriculum designers and classroom educators to develop, promote, and execute Word Lab!, a creative writing and visual-arts program for Chicago inner-city kids• Translated and served as liaison between Spanish-speaking students/families and 826CHI volunteers/staff