Jacob Shaw Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Translate consumer insights to actionable strategy for portfolio of Fortune 500 international tech, CPG, healthcare, travel, and retail clients to unlock brand equity and market share
• Design custom quantitative and qualitative research to assess consumer perceptions, creative performance, and brand affinity to identify unique and disruptive opportunities for short- and long-term growth
• Author and deliver research presentations to executive-level client and agency stakeholders, synthesizing analysis into clear recommendations on how to optimize creative strategy and executions
• Developed and spearheaded experimental AI-driven verbatim analysis tool to drive internal workstream efficiencies through programmed automation, saving teams 200+ hours/quarter

Chicago, Illinois, United States

Chicago, Illinois, United States

• 1 of 10 employees selected to flagship North America Rotational Program before specializing in media strategy

• Lead iOS product design and development of Phissy for iOS (4.8-star rating on Apple App Store, 60% user retention, 30+ countries) empowering users to record, rate, and sync orders across restaurants
• Managed team overseeing new features, product naming, interface flow and language, educational materials

Princeton, New Jersey, United States

• Developed content for the Test of English as a Foreign Language (TOEFL) iBT® exam for nonnative speakers of English applying to universities in the United States and Australia
• Diversified scripts for university-level lectures, synthesizing information across various academic disciplines; composed follow-up questions to assess test-takers’ English listening comprehension and university.

• Developed global expansion launch strategy for STEM educational consumer products startup
• Designed, implemented, and evaluated market research to optimize new SKUs; partnered with engineers and educators in Latin America, Europe, and US to mine insight and inform new product development pipeline
• Led strategic planning to restructure company by repositioned product/service portfolio; domestic retail consumer products, global education services, and curriculum consulting

• Coded and analyzed sociolinguistic trends in the presentation of race, ethnicity, gender, and age in children’s animated programming in Child Development Lab of Dr. Julie Dobrow and Dr. Calvin Gidney

• Produced, edited, and managed online and print media, targeting prospective students and converting admitted students into matriculants
• Led execution of largest-scale video campaign and pool-outs across social media, reaching thousands of viewers, with 13% lift in applicants and estimated 10% increase in yield

• Analyzed primary data and assessed current body of research on the Phonotactics of American Sign Language in the Psycholinguistics Lab of Dr. Ariel M. Goldberg

Chicago, IL

• Pitched, wrote, produced, directed, and edited advertising campaigns targeting new audiences and lapsed subscribers, developing a new voice/tone to reach younger audiences and strategically evolve Lyric brand
• Collaborated cross-functionally (management, marketing, artists) to craft innovative marketing plans

Chicago, IL

• Collaborated with curriculum designers and classroom educators to develop, promote, and execute Word Lab!, a creative writing and visual-arts program for Chicago inner-city kids
• Translated and served as liaison between Spanish-speaking students/families and 826CHI volunteers/staff

Bachelor Of Arts - Ba, Cognitive Science & Applied Linguistics, Major Gpa: 4.0; Phi Beta Kappa

Activities and Societies: Faculty of Arts & Sciences Committee on Curricula (Student Representative, 2018-present), Rohr Jewish Student.

Bachelor Of Arts - Ba, Film/Cinema/Video Studies, Major Gpa: 4.0; Phi Beta Kappa

Education record