Building the easiest way for new and old fans to follow the Counter-Strike esports scene.

Reporting directly to the CEO I lead the global marketing team of five and execute on our brand message and seasonal campaigns through all our consumer facing touchpoints. We are responsible for:• Social Media (organic & paid advertising)• Influencer Marketing (twitch.tv)• eSports Sponsorships• Direct Marketing

• Led complete re-brand of $100M+ iconic gaming brand• Drove multiple agencies and freelancers towards compelling creative• Refreshed Packaging and Point of Sale for XX SKUs and 1.000s of retailersI managed an in-house creative team of 5 and worked closely with both Founder and later CMO to develop and then establish internal brand processes that would strengthen our position in a space with increased competition. All of this culminated in me leading a complete re-brand in December 2014 and the consecutive implementation across all brand touchpoints throughout 2015.

As employee number 23, I joined SteelSeries when it was a high growh startup and got to develop and grow as a professional alongside the company. During this time we went from 3 to 30+ products and 23 to 150+ employees.As in any startup, it was all hands on deck and I executed things like landing pages, product photography, packaging, print ads, event booths and so much more.Being part of a nimble team I often found myself in a dual position of both designing as well as creating marketing strategy and messaging such as a 50+ pages B2B product training catalog, numerous online product pages and social media management.

Working with the founder I got to direct and later create the visual identity for Fucapo, an energy gum startup in the FMCG industry. By working on retail packaging, table and floor display stands I gained experience with how to efficiently maximize product on shelf as well as what is needed to trigger action from consumers that spend a split-second considering their options.Fucapo went on to gain nation-wide availability in Denmark through 7/11 kiosks and Shell gas stations. Their range of products have expanded and the brand is still being marketed today.

At XplayN I first discovered my passion for creative work and grew my hobby-level skillset in to that of a real designer. Working with a group of talented individuals and under the guidance of inspiring leaders I gained hands on experience with what it means to develop a community website, designing web UI and growing a very active user base through quality content and site features. I worked as volunteer but my salary came in the form of all the hands on experience and hours of training in writing, designing, working with a CMS and managing a website development process from idea, to design and code.XplayN was at the center of the Danish Esports scene both as the online hub where all gamers connected and got up2date with recent events, but also as an event organizer by hosting qualifications to majors like World Cyber Games, ESWC, ESL and CPL. XplayN also influenced the rest of the Western gaming scene by setting the bar for what a user should expect of a news & community site in terms of features and content.