-Serve as dual-role marketing leader both in communication, awareness and conversion of Authority Brand service, in addition to assisting franchise operators with comprehensive strategic marketing support and digital performance marketing guidance taking DRYmedic from a $32M business to a $50M business annually-Collaborate with the franchise development team to enhance and build comprehensive marketing efforts, including email, PPC, video, photo, and website campaigns, resulting in a ~35% increase in lead volume, 10,000 newly generated leads and over 140k webpage visits-Manage marketing budgets for both STOP and DRYmedic brands, overseeing a monthly ad spend of over 200k while ensuring brand and quality standards, good user experience and assurance of value-Built and fostered relationships with partners and vendors in order to provide system wide solutions for comprehensive marketing strategies and technologies, including full onboarding, check-in, guidance and analytics and dashboard creation-Initiated and managed RAM Initiative Quarterly Webinars, achieving high attendance and delivering a complete package of marketing materials with guest speakers leading to lead generation and testimonials from franchise locations across the country

- Founded and operated a successful marketing agency, delivering digital marketing solutions with a strong focus on user experience and design to over 150 small businesses, leading a six-person team in various functions to deliver client goals- Executed and optimized SEO and PPC campaigns to effectively drive traffic and maximize ROI, while securing contracts with prominent organizations like The City of Southfield, Centrepolis Accelerator, and Lawrence Technological University- Designed, maintained, and improved 150+ websites to optimize user experience and drive quality traffic, closing over $160k in additional revenue

- Developed and maintained DRYmedic's brand standards, ensuring a seamless transition during the Authority Brands Acquisition to facilitate nationwide scaling and successful transitionStrategized and analyzed monthly PPC & LSA campaigns exceeding $50k in monthly ad spend, contributing to $16M in revenue- Managed and updated DRYmedic.com, consistently producing engaging weekly blogs and newsletters for a subscriber base of almost 10K customers, commercial and referral partners- Created impactful marketing materials for the franchise sales team, contributing to the overall success of sales initiatives through thorough partnership, compelling and dynamic assets and helping identify and understand customer needs- Documented and presented effective strategies and processes for training new franchisees both for onboarding and to prepare for a large acquisition to ensure ability and readiness to scale at a national level- trained employees on marketing toolkit, assets, communication and brand elements, fostering a standardized and efficient onboarding process- Generated diverse marketing content, including videos, photography, and animations, to enhance brand visibility and engagement.- Executed comprehensive social media strategy campaigns on Instagram, LinkedIn, YouTube, and TikTok- Initiated and managed a BI Reporting Tool within DASH for the Incentive Compensation Report Dashboard, enhancing data-driven decision-making capability and providing decision makers with actionable insights and data

- Orchestrated a comprehensive multi-channel marketing strategy, utilizing websites, SEO, social media ads, print, and email marketing to establish a prominent automotive brand in the Detroit area- Effectively managed a monthly ad spend exceeding $15k, resulting in a 190% return on investmentAchieved substantial sales growth for the Windshield Repair Department, increasing revenue from $46k to $167k within one year- Implemented strategic changes to the website, contributing to a 280% increase in conversion rates

-Invented an Apple Watch case which housed Apple Airpods on the users wrist. -Obtained a utility patent. Raised over $50k through the Kickstarter campaign I directed.-Licensed the patent to a prominent wearable technology company.