Entrepreneur and business leader with six years experience establishing and running small-to-medium businesses in the retail and e-commerce sectors. Completing an MBA from Melbourne Business School. This, along with an undergraduate degree in Aerospace Engineering, has provided expertise in business system optimisation, leadership, and critical thinking.Founder of Drop Coffee, a retail subscription start-up that partners with high-quality Australian roasters who are focused on ethical sourcing. Drop was bootstrapped through viral social media and reinvesting revenues into SEO, paid search and Instagram ads. The company continues to grow at 100% annually.Previously established Phew Coffee Roasters, a coffee business with two physical stores and a roasting division that thrived by prioritising customer relationships. Led the firm from inception to a team of twenty-five. It was started on the mentality of just 'having a go' and seeing what could be learned.