Curious, Confident, Committed to making a differenceHi, I’m Jacob. I’m an honors marketing student at Indiana University who’s passionate about creative and data driven approaches to innovate various marketing channels. Through my past internships and involvement on campus, I’ve developed communication skills, learned how I work best on teams, and how to effectively lead others. I like venturing into the unknown and exploring new paths in the journey of not just my career but also in life. There is a beauty and excitement that comes with trying new things, and I’m open to experiencing all possibilities that come my way. I like to lead with passion and excitement. I believe it’s highly contagious and can drastically change the dynamic of a team or group. Passion can make an okay team into a great team and a great team into THE best team!Outside of my professional career, I love adventuring the outdoors and spending time with friends and family. I’ve been fishing ever since I moved to Kansas in 7th grade and it’s one of my stress relieving activities. It pulls me away from the busy lifestyle of a college student and gives me time to enjoy what nature has to offer. I’m a big advocate for living a balanced lifestyle of work and social life, so I value spending time with friends that I’ve built relationships with through my time at Indiana University.
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Merchandising InternHarbor Freight Tools Jun 2024 - Aug 2024Camarillo, California, United States- Recommended 4 new products that forecasted gains of 145,000 in units sold and $2.16 million in sales in the category- Conducted a product category review by defining market gaps, analyzing product assortment opportunities and weaknesses, utilizing customer feedback, and recommending a category strategy to company executives- Collaborated with cross-functional teams (Sourcing, Marketing, Engineering) to ensure product quality and performance- Analyzed SKU performance weekly, driving optimized pricing decisions based on performance metrics -
Email Marketing InternCarters Inc. May 2023 - Aug 2023Atlanta, Georgia, United States-Analyzed and interpreted an average of 20 email campaigns weekly by using excel to efficiently create 15 professional deliverables so the broader team can make data driven decisions based on email performance.-Drove a gain of $9,918 in sales while only discounting $604 by helping conduct an A/B abandoned search incentive test where half the test group received a 10% discount offer and the other half receive no offer-Improved email and SMS performance reporting by implementing new excel formulas like VLOOKUP, INDEX, MATCH, and Substring Functions within existing templates -
Influencer & Social Media Marketing InternMad Marketing May 2022 - Aug 2022Tampa, Florida, United States- Created 39 pieces of content using Canva for Mad Marketing’s Instagram and LinkedIn covering search engine optimization, brand identity, consumer behavior, Instagram’s algorithm, general LinkedIn tips, and general marketing strategies/tips- Published 3 blogs for Trending in Tampa covering real estate, sports, and business in Tampa and the surrounding area- Achieved the HubSpot Academy Social Media Marketing Certificate as part of the Mad Marketing Internship Program, gaining further insight into social media marketing from industry professionals
Jacob Choi Education Details
Frequently Asked Questions about Jacob Choi
What is Jacob Choi's role at the current company?
Jacob Choi's current role is Honors Marketing @ Indiana University.
What schools did Jacob Choi attend?
Jacob Choi attended Indiana University - Kelley School Of Business, University Of Sydney.
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