Jacob Cohen Email & Phone Number

Santa Barbara, CA, US

Santa Barbara, CA, US

• Led monthly reporting calls with strategic clients to review Analytics data and marketing initiatives with CMOs, Presidents, and Managers.
• Trained new hires entering into the Associate Marketing Specialist role
• Hosted internal and external webinars focused on industry trends and best practices
• Continued to provide white glove SEO, PPC, Reputation Management, and Social Media services to Yardi clients

Santa Barbara, CA, US

• SEO: Implemented multipronged SEO strategy for my client's websites
• PPC: Managed Google Ad performance across multiple campaigns
• Reputation Management: Monitored my client's online reputation by responding to reviews across multiple providers
• Social Media: Created and scheduled social media posts

Santa Barbara, California, US

• Drafted and delivered press releases to various media outlets for immediate publication
• Designed marketing collateral and social media posts for various platforms includingFacebook, Instagram, Twitter, and LinkedIn
• Managed the “Sell a House, Give a Home” campaign in which ShelterBox partnered withrealtors to encourage philanthropic leadership and provide shelter to those in need
• Outcome: Applied marketing knowledge to non-profit work while further developing interpersonal, management, and design skills

Santa Barbara, California, US

• Assisted the Director of Sales & Marketing with the implementation of projects and events for the hotel
• Organized details regarding upcoming press and media visits while insuring room amenities were prepared
• Attended conference calls with department chairs to discuss social media, marketing, and sales strategies
• Outcome: Advanced communication, organization, and professional skills within the hospitality industry

Santa Barbara, CA, US

• Leveraged relational skills to connect with and lead 30 students. Built relationships with individual students through one-on-one time as well as group events to accomplish broader development and department goals
• Provided a welcoming environment while also challenging students with hard conversations about behavioral and personal growth expectations.
• Worked collaboratively with nine colleagues and our Resident Director to brainstorm and execute recreational and developmental programming and events to foster the whole student
• Outcome: Developed consistency in leadership, team work, confrontation, programming

• Worked with the Chief Operating Officer to update the company website by discontinuing product lines, completing price adjustments, and uploading new content
• Worked with Office Manager to complete bank reconciliations, invoice entry, accounts receivable, and accounts payable
• Organized and prepared products inside the warehouse to be shipped
• Outcome: Gained hands-on experience with website maintenance, office management, and warehouse work

Los Angeles, California, US

• Taught group and individual computer classes in which residents learned the basics of Microsoft Office, G Suite, and iWork
• Planned and programmed property-wide events to encourage community building
• Worked alongside property managers to complete daily tasks including copying, filing,and data entry
• Outcome: Learned the operations behind property management