Overall responsibility for driving and developing strategic communication across the North Europe Region (NER), and member of Regional Management Team (RMT).Main responsibilities:- Strategic Council & Communication Partner to the regional organization- Partner with and support Regional Management Team (e.g., Townhalls, Board Meetings, Social Media)- Partner with and support Country Management Teams (CLTs) on key growth areas and initiatives- Facilitate and drive key regional media and Public Affairs events in collaboration with Group Communications and segments- Partner and collaborate with Group Communications and segments to ensure the most efficient and holistic communication (external and internal)- Co-driver of international Community of Practice (Communications & Branding and Public Affairs)- Development and conceptualization of new innovative ways to enhance sales and drive growth mindset through communication- Drive and support ad hoc communication activities related to projects, trade shows, conferences, and events

Overall responsibility for driving and developing commercial communication across Danfoss Power Solutions on a global level and in close cooperation with both OEM Customers and Distribution Sales organizations and the global communications team. Part of global Sales Leadership Team.Main responsibilities:- Strategic council to the Sales Organization and responsible for the sales teams’ marketing and communication strategies- Development and conceptualization of new innovative ways to enhance sales through communications strategies - Defining and developing customer and distribution partner communication plans across select projects- Participate and drive select marketing and communications projects related to DPS customers and distribution partners and in close collaboration with the Channel Excellence team (e.g. driving the Market Growth Funds program on a global level with regional execution)- Guide and review external customer and distribution partner communication to ensure consistency and excellence in execution - Guide and review internal communication related to the sales organization to ensure consistency and excellence in execution - Support Sales activities at trade shows, conferences, and internal events

Overall responsibility for the development of marketing capabilities and numerous global and North American marketing campaigns within Danfoss Power Solutions, along with growing distribution partner marketing efforts.Main responsibilities:- Marketing & Campaign Management (BU and Hotspot)- Distribution Partner Program (Marketing section) incl. program development and training- Development and conceptualization of new marketing initiatives- Agency & Supplier Relations- People Management (North American team)Key deliveries & Campaigns:- Distribution Partner Program (global marketing lead)- Product launches and marketing campaigns- Merchandising & apparel - M&A (Marketing Integration)Team Leadership & People Development:- 5 FTEs

Overall responsibility for the development of marketing campaigns and bringing new concepts, ideas and stories to life within the Danfoss Drives segment.Main responsibilities:- Conceptualize and storyline marketing campaigns across all touch points (incl. budgetting)- Driving and facilitating creative processes- Development and conceptualization of new marketing initiatives- Development of Social Media strategy, campaign planning and advertising- Agency & Supplier briefings and handling- PR related activities Key deliveries & Campaigns:- Stronger positioning of Danfoss Drives in the market place (campaign metrics, brand loyalty and media relations)- "Do it Differently” (first brand building & positioning campaign for Danfoss Drives)- “#danfossdrives50” (50 years anniversary campaign)- Digital Beverage (digital solution supporting the F&B segment)- Selected marketing projects across the Danfoss organization (eg. Marketing Automation, Content Planning)

Overall responsibility for all marketing and omnichannel activities incl. international operations (across 40+ stores), head of commercial team, and part of international leadership team.Main responsibilities:- Marketing Strategy Development- Marketing & Campaign Management (incl. online sales)- Media Management- Social Media, PR & Events- Agency & Supplier Relations- P&L (Department & Marketing Dept.)Team Leadership & People Development:- 8 FTEs (incl. indirect)

Overall responsibility for DSG's portfolio of Private Label brands for all retail channels føtex/Bilka/Netto (incl. international operations) and part of Commercial Governance team. Main responsibilities:- Commercial Strategy Development (Private Label)- Marketing & Brand Management: Princip, Vores, Levevis, Budget etc.- Roll-out of all Private Label products for Netto UK (50+)- Agency & Supplier Relations- P&L (Department & Marketing)Team Leadership & People Development:- 15+ FTEs (incl. indirect)

Part of the Private Label Department at DSG, and personal responsibility for:- Commercial Strategy Development- Marketing & Brand Management: Princip, Vores, Levevis, Budget etc.- Agency & Supplier Relations

Part of the Global Shopper Marketing & Retail Activation team at LEGO SMA (Shopper Marketing Agency), aimed at developing The LEGO Group’s ability to turn insights into action, and personal responsibility for:Development of Global Shopper Marketing Competencies:Overall responsibility for developing global Shopper Marketing capabilities within The LEGO Group in close alignment with key markets (Germany, France, UK, Czech Republic, Nordic), and with responsibility for driving implementation within Europe. The main deliveries included building an international framework for capability building, developing a toolkit for local implementation allowing for local adjustments and conducting training sessions across the organization. Shopper Marketing Network:Co-driver of the international Shopper Marketing Network, with responsibility of setting agendas, managing meetings and building presentations within the forum. Part of the agenda was to develop local marketing material into globally recognized shopper marketing platforms/toolkits in order to build best practice sharing between countries, and to drive local marketing efforts most effectively from an international point of viewMarket Specific Shopper Projects & Campaigns:Overall responsibility for driving the Shopper Marketing agenda across the European markets, and to use global/local research to co-develop the most effective local campaigns in joint effort with them.

Heading up the Shopper Marketing to Action team at LEGO SMA (Shopper Marketing Agency), aimed at developing The LEGO Group’s ability to win in retail by turning insights into action through category leading In-Store solutions and Innovations. Shopper Marketing:Heading up the Shopper Marketing team at LEGO SMA. A main delivery was development of the new international retailer platform "NGI" allowing for tiering and specific market requirements, but building on same platform (eg. look & feel). Another main delivery included developing NGI guidelines for local implementations across markets. The role also included being part of all major shopper centric projects, and generally building shopper marketing capabilities within the agency:- Shopper Academy (developer and driver)- Strategic Planning & Creative Lead- Development of Next Generation In-Store (In-Store Retail Platform) (NGI)- Development of Global In-Store Guidelines - Driving Global Projects with key clients Innovation:Heading up the global In-Store Innovation team focusing on developing new or optimized shopper- and consumer touchpoints. The innovations would in many cases be developed – but always aligned - with the key global markets (primarily Denmark, Sweden, Germany, France, Czech Republic, UK, US) from a “funnel” perspective, starting out with several hundred concepts and ending up with approx. 15 innovations, which were all materialized and described from both a concept- and insights based perspective:- Development of Industry leading In-Store Platforms and Front-End Innovations- Strategic Planning & Creative Lead- Close co-operation with key global markets- Embedding Insights in development of future in-store platformsTeam Leadership & People Development:- 9 FTEs

Strategic Planning:- Strategic Planning of Trade Marketing related campaigns and concepts development- Driving Shopper Marketing Insights into creative solutions- Development of industry leading In-Store platforms and Front-End Innovation

Heading up the agency (joint leadership) with specific focus on developing and driving areas such as:- Strategic development of the agency- Network partners- Client Management (eg. HARIBO, Beauvais, Oase Outdoors, Arla Foods)- P&L- Team Leadership & People Development- Strategic Planning & Project Management- Concept & campaign DevelopmentMain deliveries:- Turnover +25% (Year 1)- Strong development on key clients- Building stronger strategic and conceptual skills - Building network of external suppliers (media / insights / research / digital partners)- Revised organization & development of People Management Programme- Rebranding & -positioning of "rcogm" and RC Group members (Reprocentret & RC Gravure)Team Leadership & People Development:- 14 FTEs

Project Management at the agency incl. developing effective designs, concepts and campaign materials for leading FMCG companies. And especially focusing on:- Project Management (almost all platforms – ATL & BTL)- Client Management (eg. Arla Foods, Nilfisk-Alto, VetXX, Coca-Cola)- Concept & Campaign Development- New BizzMain deliveries:- Rebranding & positioning of Specific Petfood for VetXX (incl masterdesign and launch of 40+ products, print ads, brochures, In-Store Materials, Direct Mails). Platform still in use and launched in 25+ markets globally- Development and production of global communication platform for Nilfisk-Alto (incl. masterdesign and launch of 25+ products, TV campaigns, print ads, brochures, In-Store Materials)- Design and launch of 30+ Private- and Controlled Brand products for Arla Foods (eg. Kløver, Riberhus, Kærgården, Harmonie) incl . Innovation Projects and various other Concept Developments (eg. Matilde)

Responsible for overall product management of Speciality Cheeses and Milk & Cream based products in Consumer UK (GBP +15mio). Major areas of responsibilities were Product Management of both Private Label and Branded products incl.:- Product ownership of UK Speciality Cheeses (mould cheese/mozzarella/yellow/feta cheese) - Product ownership of Milk & Cream based products (eg. flavoured milk, various yoghurts, UHT products, Cat Milk)- Close collaboration with leading UK Retailers (Tesco, Sainsbury’s, Asda*Walmart, Morrisons, M&S etc.)- NPD Projects- Close collaboration with Advertising- and Strategic Planning Agencies- Packaging development & Redesigns (several hundred)- Close collaboration with suppliers of print materials (incl. participation in print starts)- Consumer UK representative in International Product Teams - Price calculations and Tender participation- Quality Assurance (incl. audits)Main deliveries:- (Re)launch of the leading Speciality Cheese brands in the UK: Discover & Rosenborg- Launch of the leading flavoured milk brand in the UK: Café Met- Development of local dairy plans for UK market- Product transfers btw. dairies (eg. between Sweden and Denmark)- Learned UK cats how to drink milk ... (launch of cat milk) :-)Timings:- PM of ”Cheese Brands” from March 2002 until September 2003 - PM of ”Speciality Cheeses and Milk & Cream” from October 2003 until August 2004

Co-ordination and product management training with lots of “hands on” experiences within the department “Consumer UK”. Major responsibilities included products to Product Managers on key private label projects and:- Packaging development & redesigns- Close collaboration with advertising agencies- Close collaboration with suppliers of print materials (incl. participation in print starts)- Development of launch plans- Price calculations- Close collaboration with leading UK retailers (Tesco, Sainsbury’s, Asda*Walmart, Morrisons, M&S etc.)- Quality Assurance (incl. audits)- Ownership of “Yellow Cheese” category after 6 months “on-the-job” training

Media related Projects at Morgenavisen Jyllands-Posten (the leading Danish newspaper) incl.:- Development of Insights-Driven Presentations (Client & New Bizz)- Mediaplanning- and Evaluations (based on Quantitative & Qualitative)- Development of Presentation Materials based on market analysis such as: GRP/TRP/Media Spend/Positioning/Trends and Lifestyle reports- Close collaboration with GallupWorked 20h/week while doing my M.Sc. at Aarhus School of Business

Worked at the Media Planning Department, and especially focused on analysing markets and brands through Nielsen's Telescope.Main deliveries:- Damask / BBDOs ”Media Summary for Thailand”-presentation material- Campaign and Brand Ad-Spend Reports (analysis and recommendations)The Internship was part of the eMBA programme at Thammasat University, Bangkok, Thailand