In 2024 I launched The 30k as a response to the outdated MCN models in the marketplace that were complacent and doing everything but helping creators and publishers grow and prosper on YouTube. 30k specializes in creating holistic video and content strategies to take creators to the next level of their careers. 30k works directly with some of the largest creators and non-profits. I am also a writer and content strategist with a proven track record of building, growing, and managing the digital presence of non-profits, brands, and influencers while specializing in authentic storytelling. Brands and creators need to use a holistic content strategy to properly present their stories to the world. That includes email marketing, websites, video, and social media which is why I lean on my decade of experience working in the YouTube and social media ecosystems as well as my 20 years of experience building websites and digital platforms. I've crafted and deployed content strategies at companies like Daily Mail, Warner Bros, The Young Turks, Brave New Films, PETA, Zumba Fitness, Paramount, and for hundreds of creators looking to improve their monetization and reach while presenting their authentic selves to the world.