In my current role as a Salesforce Marketing Cloud Developer, I focus on custom development utilizing AMPscript, SQL, and APIs to create tailored marketing solutions that enhance client engagement. Leveraging my previous experience as a front-end developer, I design and implement automated email campaigns, landing pages, and dynamic content that resonate with target audiences.Notably, my teams efforts contributed to a client experiencing remarkable improvements in their marketing campaigns, including an 82% reduction in email bounce rates, a 135% increase in email opens, and an 82% increase in click rates. With automation reducing manual tasks, the marketing team now has greater capacity to focus on strategic initiatives. This partnership has instilled confidence in their automation processes, reinforcing the value of our collaboration.Looking ahead, we continue to explore new strategies for audience segmentation and enhanced engagement, ensuring sustained growth and effectiveness within the Salesforce ecosystem.

As a front-end web developer, I specialized in marketing, SEO, and analytics, significantly enhancing clients' online presence and driving business growth. I utilized Google Analytics 4 (GA4) to analyze website performance and user behavior, informing data-driven strategies. My proficiency in various content management systems (CMS) and marketing platforms, including WordPress, Webflow, HubSpot, and Pardot, allowed me to implement SEO best practices that improved user engagement and drove successful digital marketing initiatives.I played a crucial role in web design and development, collaborating closely with brand managers and webmasters to create user-centered websites. My efforts contributed to doubling the size of a client’s website, while ensuring a seamless user experience.On the email marketing side, I developed automated campaigns, email templates, and landing pages for pre-event promotions, which increased engagement and conversions. I also assisted with maintaining RSVP lists and segmenting databases for various marketing initiatives. My guidance on SEO and search marketing empowered clients to run three times the number of email campaigns they previously managed, enhancing their overall marketing productivity.In this role, I developed custom websites using HTML, JavaScript, PHP, and CSS, integrating effective design practices with collaborative efforts from copywriters and designers. By leveraging tools like Figma and Adobe XD, I created cohesive and engaging web experiences.

Front-end developer with experience in creating custom progressive web applications (PWAs) using Angular and the Ionic framework. Developed a fully customized iPad-based point-of-sale (POS) system tailored to meet client-specific operational needs. This PWA included a streamlined, user-friendly interface optimized for efficient in-store transactions and management, leveraging the Ionic framework to deliver a responsive and high-performance solution across devices.Additionally, responsible for developing a new, fully-responsive website for the client, enhancing user experience and brand presence. Combined technical expertise in Angular with a focus on usability and design to create a cohesive, engaging digital experience that met client goals and improved overall accessibility and functionality.

Experienced photographer and videographer with a focus on weddings, real estate, and commercial projects, delivering high-quality, client-centered content across a range of industries.Weddings: Specialized in wedding photography and videography, capturing each couple’s unique story with attention to detail, creativity, and artistry. Experienced in photographing a variety of weddings, from intimate elopements to large celebrations, creating emotionally resonant imagery and videos that capture the essence and joy of each event.Real Estate: Skilled in producing high-quality visual content for real estate, including photography and video tours, that highlights each property’s best features. Expert in capturing lighting, layout, and spatial flow to produce appealing presentations that resonate with potential buyers and enhance property listings.Technical Skills & Production: Proficient in location scouting and gear rental coordination to ensure seamless, well-prepared production setups tailored to project needs. Experienced in advanced color grading and non-linear video editing in DaVinci Resolve, bringing technical expertise to each project and consistently delivering polished, professional results that exceed client expectations.

Experienced Project and Service Manager with a strong background in managing end-to-end operations. Leveraged FileMaker Pro to efficiently manage customer records, schedule appointments, track service requests, and oversee inventory needs, ensuring smooth and organized workflows. Acted as a key point of contact for clients, handling service requests promptly and maintaining high standards of customer satisfaction. Collaborated closely with vendors, marketing, and sales teams to provide accurate project estimates, manage timelines, and ensure timely product delivery. Early experience in web development supported SEO and website maintenance, providing a solid foundation in digital project management to complement my customer and service-focused role in home improvement.

Driven and customer-focused Assistant Manager with a strong track record of ensuring seamless store operations and fostering a positive, collaborative team environment. Skilled in clear and concise communication to support effective shift management, actively recognizing and addressing team morale, and maintaining calm and efficiency during peak hours and unexpected events. Demonstrated integrity, honesty, and a commitment to Starbucks' culture and values by engaging proactively with customers, understanding community needs, and setting a positive example through legendary customer service. Built strong relationships with team members by understanding individual motivations, addressing concerns, and promoting a "customer-first" mindset. Reliable and punctual, consistently supporting smooth operations while upholding Starbucks' mission and values.