Strategically design and implement aggressive, multi-million dollar customer acquisition campaigns via online and offline channels to drive profitable revenue growth in direct-to-consumer and B2B businesses, spanning from retail/ecommerce to enterprise PaaS. Over 12 years developing strategies for meeting specific revenue, customer acquisition & retention goals and execution plans with marketing team, developers, engineers, product managers, business development and sales account managers.Specialties: • Acquisition and Brand Marketing Strategy• Large Volume Pay Per Click (PPC) Management• PLA & CSE• Google Analytics & Enterprise Web Analytics• Search Engine Marketing (SEM)• Search Engine Optimization (SEO)• Email marketing/CRM• Lead-gen & Affiliate• Marketplace Management• eCommerce/retail• Brand, Social, PR & Events• Identify new growth opportunities• Creative / Content Development• Landing Page Optimization & Multi-Variate Testing• Online Deals, CPG/Grocery• B2B
Listed skills include E Commerce, Web Analytics, Sem, Online Marketing, and 39 others.