Pitched reporters, wrote news releases, coordinated events, developed press kits, tracked coverage and participated in public relations messaging meetings with public and privately held clients in cybersecurity and cloud computing.

Served in management and oversaw editors in 10 sections in writing and publishing 30 originally reported articles per day on dailycal.org, now the second most read college news site in the United States.Doubled dailycal.org’s web traffic to 1.1 million monthly pageviews by spearheading new online marketing tactics and an online-first mentality for breaking and nonbreaking news.Expanded Facebook reach by 380 percent in 1 year to attract alumni and parent readers around the world; amassed a Facebook following of more than 25,000 and a Twitter following of 21,000.Managed 15 person technology department and supervised web developers, web designers, social media managers, web producers, and IT staff; incorporated technology solutions across business and editorial departments to increase site revenue, scrape and analyze data, incorporate videos and graphics and design long-form feature templates.

Maintained the editorial presentation of dailycal.org by arranging website’s homepage and section pages, editing article formatting and visuals for 150 articles weekly, moderating comments, coordinating breaking news coverage across platforms and publishing stories on social media around the clock seven days per week.

Edited more than 250 stories, managing a staff of about 30 reporters by assigning stories, tracking reporters’ progress, responding to breaking news and editing articles, working six days per week on an 8 p.m. deadline.

Covered California state government and funding for public higher education while leading the four-person higher education beat; spent 20 hours per week writing daily and enterprise pieces, working on a 5 p.m. deadline.