Acted as the day-to-day focal point for internal accounts and to the vendor community. I understood clients’ media business as well as the clients’ overall business and marketing objectives. I served in a supporting role on large clients and provide autonomous support for small clients. I maintained a strong working knowledge of the integrated media landscape on a daily basis. I provided day-to-day management of the media plan including details of the buy, execution details (trafficking, QA, processing in Strata/SBMS, collecting specs, issuing and collecting insertion orders), and budgets/accounting (Advantage, assisting Finance with approval of invoices). I supported the Analytics team in understanding media plans & building projections as well as help develop analysis that leads to optimization recommendations & provides insights for delivery reports.

Served as a member of the offline media team working with Print, TV, Radio and OOH. Assisted in both planning and buying of advertising space for local and national clients. Attended magazine, radio, TV and cinema rep meetings in order to build relationships and increase impressions while decreasing costs. Familiar with Nielsen AdViews, Strata, Advantage, SBMS and SRDS databases.

Oversaw 10 accounts ranging from a dessert company to a medical simulation center. Constantly communicated with Account Executives, Copywriters, Art Directors and their clients in order to keep all up-to-date.

Managed all members of the executive board to help manage all accounts and AdClub matters. Created a partnership with the Student Activities office to complete a New Business Initiative. Frequently contacted agency professionals to schedule speakers and tours.

Allocated over $700,000 worth of funds from Boston University's undergraduate student fee amongst student organizations per year. Discussed, explained, and guided other undergraduate student organizations across campus through the allocations process. Acted as a voting member of the executive board during the Fall 2011 semester.

Chosen by upper management to open a new dining hall on BU’s campus for fall 2012. Managed staff of 80+ workers by delegating tasks and facilitating food production.

Accounts included: TD Bank, Independance Blue Cross, Pennsylvania Liquor Control Board, and Kings Food Markets. Conducted research for current clients and new business ventures. Winner of Tierney’s Internship Project which consisted of creating an integrated marketing campaign for a children’s toy blaster product.

Worked on BlueScope Steel’s competitive review. Tasks included creating a timeline for the review and researching BlueScope Steel’s competitor’s ads over the last 3 monthsWrote the tagline to be used on BlueScope Steel’s banners and lanyards at the Australian Institute of Architecture’s National Architecture Conference.Developed a Point Of Sale PowerPoint presentation to BlueScope Steel outlining Carlon Leong’s success at the POS and future ideas to consider. Managed a COLORBOND® Permagard® account with tasks of researching the role of Environmental Health Officers (EHO) in Australia, created a persona of an EHO, composed a creative brief on the Direct Mail campaign, briefed both a copywriter and a designer on the campaign

• Communicated between team, client and agency to relay information • Wrote weekly status reports and call reports • Developed a creative brief of the client organization • Winner of “Best Teamwork” award

Oversaw 8 advertising accounts, created advertisments, developed marketing strategies, and communicated with account executives in order to complete tasks and relay information

Managed a staff of 80 student workers by delegating work tasks, giving breaks and facilitating food production operations.

· Managed and delegated responsibilities to the division's 14 staff members · Created, organized, and implemented 8-week long program for 50 9- and 10-year-old children

Designed successful ad campaign for UMOJA’s Fashion Show. Created successful ad campaign for “Sons of Liberty Improvisational Group”, raising attendance at their shows from mid-20’s to over 50. Winner of “Best Rush Job”Runner up of “Best Account Executive” Elected to Executive Board position of Group Account Director for Fall 2011

· Motivated the 5 members of the executive board to revamp existing and create new social, philanthropic, and informative events and conventions for over 1,000 high school students. · Communicated with 16 other Regional Presidents to coordinate an international convention for 1,000 teenagers nationwide · Allocated over $300,000 to various charities and organizations