200M+ organic social media video views generated on TikTok, Instagram Reels, and YouTube shorts since April 2023.In-person video shoots, influencer marketing management, newsletter publishing, video editing, and social media management.

Skyrocketing brand awareness and media revenue for attractions and family entertainment businesses such as:Great Canadian Bungee: 200M+ views and 200k+ followers in 18 monthsZero Latency VR: 15M+ views and 30k+ followers in 3 monthsLockdown Ottawa Escape Room: 140k+ views on new TikTok and YouTube channels in 3 monthsNotable clients in other industries:Shayne Boyle: 35M+ views with 2 videosXeno Media: 5M+ views, 20k+ followers, and $20,000 in online sales in 4 monthsHotTakes Sports: 15M+ views, 7,500+ followers in 1 yearJacob Giacobbi: 10M+ views, 45k+ followers in 1 year

Researching social media algorithms and trends to ensure the brand's presence aligns with industry best practices.Developing and leading the strategic direction for the brand's social media presence, focusing on content, engagement, and growth.Collaborating with the marketing team to ensure cohesive branding across all social media channels.Developing a comprehensive market entry strategy for the USA, considering market dynamics, competition, and regulatory requirements.Identifying key target demographics and segments within the USA market, with a deep understanding of their preferences, behaviors, and trends.Creating a detailed marketing plan with a focus on localization, emphasizing cultural nuances and regional preferences to establish a strong brand presence in the USA.Developing a comprehensive marketing plan for the HotTakes app launch, incorporating innovative and sophisticated techniques to enhance the app's visibility and market presence.Proposing spending ideas for the marketing budget and identifying opportunities to generate conversions and profitability while minimizing costs.Leading brainstorming sessions to generate innovative initiatives and marketing campaigns that offer a high return on investment.

Building partnerships with restaurants, events, and organizations to grow HotTakes in the Ottawa area.Assisting sportsbook partners in acquiring new users and feedback on their apps.

Started a BBQ distribution company from scratch with e-commerce, generated over $20,000 in revenue in six months of business by utilizing paid search campaigns with Google Ads

Researching best practices for content such as captions, hashtags, thumbnails, topics, demographics, posting times, A/B testing video styles, tracking audience retention and other KPIs to improve performance on TikTok, Instagram and YouTube.Coordinating with a team of Graphic Designers, Video Editors, Production Associates, Sales Managers, and Customer Experience Representatives to plan social media content.Editing short-form video content using Adobe Premiere Pro, created SRT files for captions, and repurposed content for different platforms.Working with a highly organized, fast-paced content calendar to produce and post daily on multiple social media channels.

Coordinated with a copywriter and graphic designer to create content, and used Canva to make graphics.Created and implemented a social media content plan, coordinated multiple content projects simultaneously.Managed Instagram, LinkedIn, and Facebook accounts.

Lead a team of three interns to manage YouTube channels and improve blog SEO rankings.Edited weekly videos for YouTube using Adobe Premiere Pro.Operated multiple cameras and audio equipment for live stream events.

Provided media production and digital marketing services to small businesses.

Produced full videos for marketing campaigns and internal projects using the Adobe Creative Suite.Edited property photos for the website using Photoshop.

Amassed 45k+ followers, over 8 million total views, and 2 million likes on my personal TikTok account by making unique short-form video content and creatively joining trends.Partnered with brands such as Gongshow and Therabreath for sponsorship deals.