Jacob Giller Email & Phone Number

Buffalo, NY, US

Buffalo, New York, United States

Track KPI’s and business growth with weekly, monthly, and quarterly auditsTravel to job sites and capture content to be featured on website and social mediaManage all Frank’s Basements social media accounts (Instagram, Facebook, YouTube, LinkedIn, TikTok)Facilitate ordering of all print marketing materials

Capture in-game content of the mascot for use on social media channels (Instagram, Twitter)Direct mascot around the KeyBank Center to live, in-game appearances and promotionsMaintain the safety and security of the mascot around the KeyBank Center during home games and special events

Perform as the mascot for the Buffalo Sabres for community events, marketing campaigns, sponsor appearances, and home games as needed.Perform as the mascot for the Buffalo Bandits for home games, community events, marketing campaigns, and sponsor appearances.Perform choreographed dance routines with the Buffalo Bandits Dance Team in front of up to 19,000.

Used experience as a college marketing major to organically grow a personal brand following to over 500,000 followers.Collaborated with brands to promote apparel, jewelry, and workout equipment, optimizing content reach by using current trends, sounds, and hashtagsCollaborated with the NFL to promote the 2020 NFL Draft #GoingPro campaign.

Buffalo, New York, United States

Created and curated all social media content, growing Instagram following by 25.3%, Tiktok following by 25%, Facebook following by 18.7%, and Facebook Page likes by 13% in 3 monthsManaged all company social media accounts (Instagram, Facebook, TikTok, YouTube) and maintained a content calendar using OdooTraveled and promoted Top Seedz through trade shows.

Performed as the mascot for the Buffalo Bills for community events, marketing campaigns, sponsor appearances, and home games as needed.Engaged fans of all ages with creative skits.

Tonawanda, NY, United States

Designed all corporate collateral and branding for both internal and external publication Updated company website through WordPress, ensuring all content was up-to-dateCreated, scheduled, and published press releases, blogs, and graphics for social media using HubSpotCollaborated cross-functionally to develop and execute Go-To-Market campaigns for new.

Performed as the mascot for the Buffalo Bisons for home games, community events, marketing campaigns, and sponsor appearances.Ideated and performed creative skits to entertain fans of all ages.

Buffalo/Niagara, New York Area

Implemented the University’s first formalized mascot program.Created a marketing plan to acquire a new school mascot from student outreach through selection and training.Met with Marketing weekly to brainstorm ways on utilizing the mascot digitally, on campus, and around the community to drive revenue and build student morale.Used Adobe Photoshop, Adobe.

Performed as the mascot for the University at Buffalo for all football and basketball home games, community events, marketing campaigns, and sponsor appearances.Traveled with the football team for high profile games (Mid-American Conference Championship, Dollar General Bowl, Makers Wanted Bahamas Bowl)Traveled with the basketball team for high profile.

Remote

Managed social media accounts (Instagram, Twitter, Facebook) by engaging with similar niche pages and driving traffic to main account.Provided feedback in weekly company meetings on brand strategy moving forward.Created and curated content to publish across every social media platform (Instagram, Twitter, Facebook).Tracked social media analytics weekly and.

Bachelor Of Science, Marketing

Minor, Communications.