Production Director
Thrillist Media Group
Greater New York City Area
Leading multiple teams focusing on our operational e-commerce production and creatively providing original content for outside advertorial partners, all while developing cost-competitive internal solutions to reduce overhead and maintain operational efficiency.• Collaborate in efforts to grow internet retailer from 150,000 members to 8,000,000• Lead internal agency creating digital and sharable assets for customized native advertisements on media properties: Thrillist for food, drink and travel; Supercompressor for gear, gadgets and rides• Lead content creation for Thrillist online shops• Produced three print Look Books for direct mail marketing campaigns that increased member base, in period sales, and provided a 2-3x ROI• Created retail assets and branded shoppable experiences for advertisers, such as Jeep, GE, Levi’s, Westbook Frames, Reebok, and Schick Razors• Leading a team of 25, approved hires and managed various teams with three direct reports, each with a team of 5-8, specializing in photo, design, styling, and general production• Developed two production studios over four years in Columbus, OH and Brooklyn, NY, and orchestrated the relocation from Ohio to NYC• Forecasted and managed an annual budget of $1,500,000, resourcing teams with the necessary support and technology and serving the organization through lean operational efficiency