Jacob H. Marquez Email & Phone Number

Seattle, Wa, Us

Respecting all of the hard work my previous self put in and investing some time/effort/money in myself. 🙏🏻

Creating indie hip-hop music to tell stories and connect with people.

Help businesses build empathy for their customers through data. My focus is on holistic, data solutions, consulting with customers to develop an data ecosystem strategy, implement it, measure it, then scale.

Lead a team of data/software engineers to build the data ecosystem at Daydream including infrastructure, pipelines, databases, APIs, analytics.Daydream is a new AI-powered search and discovery platform for shopping - launching this fall. We are backed by Forerunner, Index, True & Google Ventures. Sign up to join the waitlist at daydream.ing.

New York, Ny, Us

Developed curriculum for AI strategy, data science, Power BI, and Python courses. 📈 53,000+ learners have engaged with my 5 courses.📈 90,000+ total hours of learning time.📅 Nov 2023 - Jan 2024✏️ Working with Hugging Face🔗 https://www.datacamp.com/courses/working-with-hugging-face📅 Sep 2023✏️ Building NLP Apps with Hugging Face🔗 https://www.datacamp.com/code-along/building-nlp-applications-hugging-face- Getting started with Hugging Face- Learn several NLP tasks such as text classification, summarization, embeddings, and semantic search.📅 May 2023 - June 2023✏️ Implementing AI Solutions in Business🔗 https://app.datacamp.com/learn/courses/implementing-ai-solutions-in-business- Strategy for building an AI idea into a full solution.- Overview of technical and data requirements.📅 April 2022 - July 2022✏️ Introduction to Python in Power BI🔗 https://app.datacamp.com/learn/courses/introduction-to-python-in-power-bi- Getting started guide to using python scripting in Microsoft Power BI.- Understand which tool is better suited for a particular task.- Hands on guide to your first data transformations and visualizations.📅 October 2021 - February 2022Created two courses as part of the "Data Analyst" in Power BI career track offered by DataCamp.✏️ Exploratory Data Analysis in Power BI🔗 https://app.datacamp.com/learn/courses/exploratory-data-analysis-in-power-bi- High level overview of basic exploratory data analysis techniques using native Microsoft Power BI features.- How to quantify and visualize distributions and relationships across variables.✏️ Trend Analysis in Power BI🔗 https://app.datacamp.com/learn/courses/trend-analysis-in-power-bi- Exploring time series data using Microsoft Power BI.- Using native machine learning models such as Decomposition Trees and Key Influencers.

Redmond, Washington, Us

- Architected a graph database, using Neo4j, focused on modeling the customer journey across Microsoft products. This "graph as a service" allowed data scientists within my team to build insights for experimentation and propensity models for product growth campaigns.- Drove experiments focused on intra- and inter- product growth. These were based on customer journey analysis projects which uncovered specific behaviors correlated with acquisition and growth.- Developed a novel approach to customer journey propensity and clustering - "customer journey similarities" - using graph embeddings. This allowed faster identification of cohorts as well as high propensity customers for product acquisition and growth.- Lead for a business organization chapter of GLEAM (Gay & Lesbian Employees at Microsoft). Produced a couple of events (Responsible AI & DEI) plus a monthly newsletter; helped the development of a policy web application using graph technology.- Lead a weekly crowd-sourced learning forum called, "The Knowledge Symposium". For these sessions, I sourced expertise within and outside of my organization to speak about skillsets and methodologies which improve data science output. This includes technical, creative, storytelling, and soft skills.

Redmond, Washington, Us

Data Scientist:- Constructing KPIs to measure business objectives as well as facilitate customer segmentation.- Explored new datasets to build into business intelligence reporting and machine learning models.- Conducted qualitative user research on my team's internal tools and models informing machine learning model updates and UI improvements.BI Engineer:- Architect processes (e.g. ELTL, governance) to bring machine learning models and business intelligence into sales tools, equipping Microsoft Cloud sellers with customer insights, growth, and prioritization strategies.- Built a self-service analytics capability for measuring performance (ex. influence on revenue) and adoption (ex. monthly active users) of machine learning models and BI tools.Leading Diversity & Inclusion initiatives / activities to support the growth of cultural empathy.

Redmond, Washington, Us

Bringing together data to tell the intertwined story of our customers and the influence of Microsoft Cloud + Enterprise marketing efforts on their experience. Drive multi-touch attribution enablement for the GDC to acquire more accurate ROI reporting and richer customer pathing.Integrate data sources to create a more robust dataset of online customer engagement with Azure product usage.Collaborate with engineering and marketing web teams to implement new web tagging system (JSLL) to standardize and enrich analytics for online customer engagement.Support monthly business reviews and influence global engagement program strategy through digital engagement and lead lifecycle analysis.

Seattle, Wa, Us

Led the social and content analytics program for over 45 social media properties and 12 blogs managed by the Microsoft Cloud + Enterprises Social & Blog team - the largest social media team at Microsoft.

Chicago, Illinois, Us

Led social media and content marketing strategy and execution.- Developed the company's social media, blog, and "social selling" program.- Sought out experts in the company to build blog content. - Helped lead the re-design and launch of their new website.- Co-architected the marketing automation platform.- Conducted monthly analysis to improve social media and website experience.

Chicago, Illinois, Us

Chicago, Illinois, Us

Seattle, Wa, Us

Co-author of a research study - published in the scientific journal, "Sex Roles" - which examined bisexual women and the relationships between intimate relationship status, substance use, and minority stress.

Top performer in my cohort. Built relationships with campus organizations to increase the brand awareness and userbase of the platform.

Irvine, Ca, Us

Developed a $33,000 exterior house painting business as part of a summer internship. Responsible for sales and marketing strategy, client relationships, project management, and everything involved in owning a small business.

Master Of Science - Ms, Data Science

Data Science

Bachelor Of Science (B.S.), Psychology