Jacob Hoo Email & Phone Number

Vienna, Austria

Vienna, Austria

Vienna, Austria

Building and designing custom websites

Vienna, Austria

Vienna, Austria

Manchester, United Kingdom

Website Revitalization and UX Enhancements: Championed a comprehensive redesign of the corporate website, introducing advanced features like a life insurance calculator and an enhanced lead capture system. Improved user engagement and streamlined customer interactions.Research liaison for new Loan Services Division: Spearheaded the identification and vetting of optimal data providers, integrating sophisticated ping tree systems to enhance real-time lead distribution capabilities within the loan services division. Managed project deliverables, facilitated high-level negotiations, and established technical and operational frameworks with third-party providers. Thoroughly researched and vetted all technical solutions and API integrations to ensure compatibility and scalability, supporting strategic business objectives and operational efficiency.Google AdWords and SEO Management: Orchestrated a targeted Google AdWords campaign and refined SEO strategies, substantially increasing online visibility and lead quality, directly impacting the bottom line.Innovative Lead Generation and Management: Implemented a cutting-edge real-time lead integration system, collaborating with tech teams to deploy custom API solutions. Managed and optimized lead operations, significantly boosting sales team efficiency and productivity in a high-pressure environment.Strategic Content and Digital Communication: Directed the creation and distribution of impactful digital content and personalized email marketing campaigns. Utilized innovative video messaging to elevate customer service and engagement.Leadership and Team Development: Recruited and mentored a social media assistant, fostering an innovative team environment that encouraged growth. Led initiatives to enhance brand visibility through targeted digital advertisements.Internal Communications Enhancement: Developed and executed a strategic internal communications plan.

Wuxi, Jiangsu, China

Editorial Leadership at New Branch: Established and maintained high editorial standards for the newly opened branch, aligning content with China Daily's journalistic practices.Diverse News Coverage: Edited a wide range of local, national, and international stories, catering to various national and provincial clients in China. Ensured clarity and accuracy in content to effectively serve a diverse readership.Regional and Cultural Reporting: Reported on significant cultural heritages and key economic sectors across China, including coverage of global events like the WHO conference in Shanghai and local government initiatives aimed at highlighting regional progress.Cross-Media Event Coverage: Spearheaded multimedia coverage of local events aimed at promoting regional specialties and significant occurrences, such as the Wuxi Snooker World Cup. Coordinated efforts across video, print, and online media to ensure comprehensive and engaging content delivery that highlighted local culture and attractions.Recognition for Excellence: Received recognition from the Wuxi City Government as a "Model Foreign Worker" for contributions to journalism and cultural exchange.

Beijing City, China

Supported the coordination and implementation of the Google-funded Media and Digital Enterprise (MADE) workshops in Preston and Istanbul, focusing on digital media entrepreneurship and innovation.Assisted in the organization and facilitation of Digital Editors Network meetings at prestigious locations, including the Financial Times headquarters in London, enhancing networking and collaborative opportunities among leading media professionals.Managed research and data collection for the annual media research project analyzing online revenue models for news websites, contributing crucial data that informed industry-wide reports on digital monetization strategies.Conducted administrative tasks, contributing to the strategic development and execution of initiatives aimed at fostering media sustainability and innovation.

Blackpool, United Kingdom

- Successfully published stories in the newspaper’s online and print editions with no prior journalistic training or experience - clippings available upon request- Actively sought original stories by conducting vox pop interviews, keeping informed of emergency services and local council updates online and on twitter- Assisted with court reporting at the Crown Court and interviewed key witnesses to a suspicious death inquiry