Jacob Spaulding Email & Phone Number

Saint Paul, Mn, Us

Worldwide, Oo

● Consult on commercial viability of Deloitte’s strategic growth areas; synthesize market insights into go-to-market recommendations for senior leadership● Conduct primary and secondary market research, using both qualitative and quantitative methodologies to address market dynamics, client journey and buying patterns, competitive landscape, market size, offering definitions and assessment, and implementation planning● Assess M&A environment for the firm’s acquisition priorities through market validation and operational readiness to help narrow the scope of targets for the strategic sourcing team● Serve as coach and mentor to junior team members, help them navigate ambiguous situations, and promote a collaborative team culture

Minneapolis And St. Paul, Minnesota, Us

● Conducted market research, measured results, synthesized analyses, and provided strategic insights to C-suite leadership to inform direction of one of Minnesota’s most beloved brands● Structured scenario planning for high-pressure situations across the University system, reducing organizational risk through a centralized crisis plan● Project managed 20+ enterprise-wide marketing campaigns, including leading cross-functional teams to deliver a final package to the President’s Office, for fundraising, legislative, and reputational purposes● Reinvigorated flagship social media strategy, leading a team of three marketers to execute, and drove a 20% increase in total followers, 60M+ impressions, and 2.5M+ engagements

Plymouth, Minnesota, Us

● Represented the marketing department for multiple multi-million-dollar client health plan implementations, negotiating product communication requirements and collaborating cross-functionally, supporting new product development in an agile environment● Managed demand generation campaign strategy for multiple audiences, secured Chief Marketing Officerbuy-in, and guided each prospect’s journey from awareness to consideration and conversion● Improved all email marketing KPIs (open rate, CTRs, form submissions) – In 2019, over 68% of Solutran’s closed contracts engaged with demand generation communications

Plymouth, Minnesota, Us

Santa Monica, California, Us

● Cultivated client trust with eleven record labels, met regularly to identify problem-solving opportunities and bring value through marketing campaigns – both traditional and digital● Led project management for East Coast marketing campaigns, including digital promotions, artist event planning, point-of-purchase advertising, social media/email marketing, and public relations● Commenced a social media campaign resulting in over 42K album and 1M song saves on Spotify

Santa Monica, California, Us

● The UMG College Marketing Team works in partnership with record labels to promote Universal artists to the college demographic● Collaborated with online media to promote UMG artists to the college demographic● Coordinated promotional events such as Meet & Greets, Giveaways, Listening Events, and Content Shoots for our UMG Artists

St. Paul, Mn, Us

● Designed and tailored KS95’s brand image to fit concert, community, and endorsement events● Worked over 175 sales and marketing events, and trained six team members

Minneapolis And St. Paul, Minnesota, Us

● Responsible for the conception, budgeting, planning, and execution of multiple events for University of Minnesota students● Coordinated with multiple Student Unions departments, and contracted dozens of vendors to execute events● Head Event Planner for a Jesse McCartney concert that had one of the fastest sellouts in organization history● Oversaw a combined budget of over $90,000; Total Event Attendance of over 4,000 students

Minneapolis And St. Paul, Minnesota, Us

● Selected to be a Community Advisor of Carlson School of Management's Living and Learning Community for the 2015-2016 school year. ● Responsible for building a community among my residents, as well as maintaining well-being throughout the Residence Hall.

Minneapolis, Minnesota, Us

● Gained recognition of Rock the Cause throughout the Twin Cities through marketing campaigns for our various album releases, concerts, and other charitable events● Drove radio exposure, sponsorships, and helped plan music events● Credited in an internationally-released album, "Gazing With Tranquility: A Tribute to Donovan" by writing the artist biography in the liner notes● In February of 2016, in partnership with Avenues for Homeless Youth and First Avenue & 7th Street Entry, organized and led a charity meet & greet with global superstar Troye Sivan. Raised thousands of dollars worth of donations that went to local Minneapolis LGBTQ+ homeless youth in need

Elk River, Mn, Us

● Responsible for working with students aged 5-10 by engaging them, and assisting with communication among their peers. ● Led classes in Music, Spanish, and facilitated other community activities. ● Worked one-on-one with students with both behavioral and learning disorders, as well as the group as a whole.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Marketing